CHAPMAN STUDENTS SHOULD READ MORE DEFAMER

Nothing says "I keep in touch with the worlds of entertainment, media and communications" like a healthy obsession with Gawker Media. Gawker media has at least 3 good websites on its list, two of which are Gawker and Defamer, the third one you will have to find for yourself. Here is Defamer's entertainment trade roundup:

· Owen “The Butterscotch Stallion” Wilson shakes his glorious mane and gallops proudly away from Paramount’s The Secret Life of Walter Mitty, possibly due to the studio’s inability to find a female co-star meeting the Stallion’s exacting standards. In a tragic downgrade, Zach Braff is now considered the frontrunner to take Wilson’s place. [THR]

· Fox orders a pilot of the Jerry “All Your TV Are Belong To Me” Bruckheimer celebrity-lawyer procedural American Crime. Bored of merely recycling concepts, Bruckheimer mixes things up by reusing titles, as American Crime was the original name of CBS’s Close to Home. [Variety]

· Jennifer Garner’s Vandalia Films sets up erotic thriller Sabbatical at Touchstone as a starring vehicle for the actress, who bravely refuses to believe that marrying Ben Affleck has effectively ended her career. [THR]

· Touchstone TV rewards Grey’s Anatomy showrunner Jim Parriott for his breakout, post-Housewives timeslot hit with a three year overall deal. [Variety]

· NBC ponders moving My Name is Earl to highly competitive (and lucrative) Thursday night, but Fox might be mulling a shift of juggernaut American Idol to that night as well, likely resulting in untold Must See TV ratings carnage. [THR]

I would like to think that the Ad Club has not asked you to shave too many things over the years. But you definitely need to shave your Yeti.

SAATCHI's CHIEF CREATIVE OFFICER FOLLOWS CHAPMAN STUDENTS

Over the summer there were a total of 3 Chapman Ad Club members at Saatchi and Saatchi in LA.
Jeremy Belanger, now at Dreamworks.
Ashley Beall, now in Italia.
Evan, me, (client side) now at O'Leary and Partners.

The latest to leave Saatchi LA is Chief Creative Officer Steve Rabosky.

Cartoon via Hugh

Most of us are here because we want to be creative and also make money. We want to do something we love and we want to make something of significance. It is easy to get caught up in the AAF internships or agency visits or speakers or resume workshops... focus so much on the future and forget that you also have to LIVE during that time. With the exception of Rob, Nate and Job, most of us have more than half of our lives left on this planet.

That is why I recommend that any student who thinks they may, by any chance, be a creative person, in any way, download this.

Seriously, read it. You won't be sorry.

COPY WRITING CARTOONS

Via This site

KEN CONSIDERS NEW LOOK TO WIN OVER BARBIE, CHRISTINA EDWARDS SAYS,"I DON’T WORK IN THAT DEPARTMENT!"

Chapman has some pretty smart and good looking people at Y&R Brands in Irvine. They are no doubt in cahoots with the genius that is trying to get Ken back with Barbie.

Those two have been split up for a while now, ever since Barbie met Blain... but the public is thirsty to see Barbie and ken back together. Maybe that will dislodge our young girls' fascination with those bug eyed, big footed Bratz.

From Adverblog

A Clerasil ad using the Hermann grid illusion.
Copy says: As soon as a black spot appears, use Clearasil.

WEDNESDAY 10/19/05

-Percent Change From the Comparable Year-Ago Evening (Wednesday 10/20/04):
CBS: +13, ABC: +10, UPN: -20, NBC: -20, WB: -33, Fox: -53

----------

Fast Affiliate Ratings

-Total Viewers:
ABC: 13.45 million, Fox: 12.43, CBS: 11.22, NBC: 9.39, UPN: 4.21, WB: 2.77

-Adults 18-49:
ABC: 5.7/14, Fox: 4.1/10, CBS: 3.6/ 9, NBC: 3.2/ 8, UPN: 2.0/ 5, WB: 1.3/ 3

----------

-Yesterday's Winners:
America's Next Top Model (UPN), Lost (ABC)

-Honorable Mention:
Criminal Minds (CBS)

-Disappointing:
One Tree Hill (WB), Veronica Mars (UPN)

-Yesterday's Losers:
Still Standing (CBS), The Apprentice: Martha Stewart (NBC), Related (WB)

-- Via Marc Berman of Programming Insider

TUESDAY 10/18/05

-Percent Change From the Comparable Year-Ago Evening (Tuesday 10/19/04):
ABC: +44, CBS: +16, NBC and WB: - 4 each, UPN: -30, Fox: -70

----------

Fast Affiliate Ratings

-Total Viewers:
CBS: 12.79 million, ABC: 11.74, NBC: 10.86, Fox: 6.32, WB: 5.38, UPN: 1.90

-Adults 18-49:
NBC: 4.5/12, CBS: 4.0/11, ABC: 3.5/ 9, WB: 2.5/ 6, Fox: 2.3/ 6, UPN: 0.8/ 2

----------

-Yesterday's Winners:
NCIS (CBS), Gilmore Girls (WB), Commander in Chief (ABC), My Name is Earl (NBC), Law & Order: SVU (NBC)

-Honorable Mention:
The Amazing Race 8 (CBS), Supernatural (WB)

-Yesterday's Losers:
According To Jim (ABC), America's Next Top Model R (UPN), The Office (NBC), Sex, Love & Secrets (UPN)

-- From Marc Berman of Programming Insider

ISRAEL GATHERS TO BASH McDONALD'S

"Activists throughout Israel demonstrated Sunday afternoon to mark international anti-McDonald's day, by staging protests, presentations and other activities across the country."

"The organization for the liberation of animals in Israel (ALI) and the coalition against McDonald's have partnered together to form a unified front to fight the for the common cause. "

"They claim McDonald's harms animals, caging them in difficult conditions and slaughtering billions a year. The corporation is also accused of harming the environment by destroying the rainforests and producing waste, and causing starvation by using fertile land in poor countries for growing crops to feed animals used for fast food.


"McDonald's in Israel declined comment on the protest."

Read More

VIDEO: ANIMATION IS SEXY

Check out this animation courtesy of HunterGather by way of PSFK for Nike.

MONDAY 10/17/05

-Percent Change From the Comparable Year-Ago Evening (Sunday 10/17/04):
ABC: +43, NBC: +23, UPN: - 6, CBS: -10, WB: -28, Fox: -50

----------

Fast Affiliate Ratings

-Total Viewers:
CBS: 13.86 million, ABC: 12.59, NBC: 11.30, Fox: 10.46, UPN: 3.91, WB: 3.72

-Adults 18-49:
ABC: 5.0/12, CBS: 4.9/12, NBC: 4.0/10, Fox: 3.2/ 8, UPN: 1.7/ 4, WB: 1.5/ 4

----------

-Yesterday's Winners:
Two and a Half Men (CBS), CSI: Miami (CBS)

-Honorable Mention:
King of Queens (CBS), 7th Heaven (WB), How I Met Your Mother (CBS), All of Us (UPN), Monday Night Football (ABC), Las Vegas (NBC), Girlfriends (UPN), Medium (NBC)

-Yesterday's Losers:
Since I will spare the WB's Related because it was a repeat, not a single show from last night is a loser!

--- From Marc Berman of Media Week

DEFAMER DOES THE BOX OFFICE

Copy and paste from Defamer.

"Yes, it’s Monday morning, and you’re fighting the feeling that plunging your letter opener deep into your heart would be much less painful than the week ahead. Drown out the self-annihilating chatter with the weekend’s box office numbers:

1. The Fog—$12.2 million
As screenings filled with a milky haze, audiences thought that clever studio promotional teams had rented fog machines to enhance their moviegoing experience. But delight turned to horror when they discovered that the “fog” billowing through the theaters was merely smoke rising from acutely disappointed patrons who had lit themselves on fire twenty minutes into the show.

2. Wallace & Gromit: The Curse of the Were-Rabbit—$11.7 million
If you’re not going to see family movies that actually seem to care about quality, you’re just part of the problem. Kidnap three toddlers and spend a day supporting quality cinema.

3. Elizabethtown—$11 million
If director Cameron Crowe had not worked with Tom Cruise—twice, no less—Elizabethtown would probably have pulled in $45 million in its opening weekend.

4. Flightplan—$6.5 million
The resurgent Jodie Foster is again such a huge movie star that her handlers will likely pressure her to knock up a 24-year-old stud, just to keep up appearances.

5. In Her Shoes—$6.1 million
From the NY Times, insight into Cameron Diaz’s process, courtesy of screen legend Shirley MacLaine: “Cameron used to spend the first hour of the rehearsal period talking about the problems she had getting out of her house and avoiding the photographers outside.”"

IF YOU MISSED KATE, YOU MISSED OUT

Kate Lennon is widely regarded as the mother of the Ad Club.

Here is why:

She was one of the founding members of the Ad Club you know and love today.

She was president when we first started Circle Advertising, the student advertising agency... in fact, she was the first who had the guts to believe we could pull it off.

It's no surprise that she has climbed the agency ladder as if it were an elevator. And no surprise she continues to come back to her club to share her secrets of success.

Kate is a prime example of what the Ad Club represents, and what We Deliver.

SOME BRANDS MAKE BETTER DOORS THAN WINDOWS

Here is a non-traditional ad placement idea from Luxist

The Fog Screen.

From Luxist:

"The FogScreen is a device that uses a suspended fog generating device to create a frame-free, walk-through frame. It works with standard video projectors. The fog is dry but is made of ordinary water without chemicals and you can project on both sides of the screen at one if you have two projectors. This would be amazing for an outdoor party. They can be rented for events but if you want your own the price is around 95,000 euros (approximately $114,380)."

MEDIA TRENDS ARE SEXY

PR Week has an article on 10 Media Trends To Watch, check it out. If you don't feel like reading it, here are the 10 trends:

--Portability Of Video Content
--Blogs
--The Rise of Celebrity Weeklies
--Media Transparency
--The Rise Of Hispanic Media
--Business Woes From Newspapers
--Consolidation Of Print & Digital Depts In Media
--Source Agnostic
--Media Consolidation
--Refining Media Measurement


For students like me, it is hard to understand what the trades mean when they say that the world is changing. I mean, sometimes it seemed so obvious, like "The use of IM makes teens expect immediate communication"

"Duh", I always thought. But for those out in the real world, it's hard to go back on what they have been doing for the past 5, 10 or 50 years.

I always just look at it like this:

It used to be one way, and most of the people in the industry thought that way; but now things seem to say this, but still the majority of people in the industry are doing it the traditional way.

Was that confusing?

ANOTHER INSTALLMENT OF "HOW TO GET AN A IN ENTERTAIMENT MKGTING"

Ad Age

Check out the video's of these big wigs talking about branded entertainment. Take notes and use it in your Entertainment Marketing Plan.

FROM AD BLATHER

BIG THREE TO MEDIA BUYERS, "BUY CABLE, NOBODY IS WATCHING"

From Ad Jab

Reports that the big three networks are considering revamping Friday nights into an all-repeat night have media buyers wringing their hands.

If that were to happen, one person says, buyers would have to look hard at buying time on cable, where it's still easy to find original programming on that night.The problem is that if the networks are writing off Friday night as a night no one watches TV then they're making the same assumption about the ads which decreases their value. After all, who's going to buy a ton of ad time on a night when even the programmers are convinced no one is watching.

I WANT MY iFILM

From Media Week

MTV Networks has acquired film-enthusiast Web site iFilm.com for $49 million, reports Mike Shields. MTV, which had been rumored to be interested in
acquiring iFilm for several weeks, is likely looking to capitalizing on the ever-increasing demand for online video advertising. Ifilm reportedly
delivers over 30 million video streams per month.

SUNDAY 10/16/05

-Percent Change From the Comparable Year-Ago Evening (Sunday 10/17/04):
ABC: +22, NBC: + 9, NBC: - 3, WB: - 4, CBS: - 5

----------

Fast Affiliate Ratings

-Total Viewers:
ABC: 17.01 million, CBS: 13.48, Fox: 10.57, NBC: 9.31, WB: 2.93

-Adults 18-49:
ABC: 7.4/18, CBS: 3.9/10, Fox: 3.4/ 8, NBC: 2.7/ 7, WB: 1.2/ 3

----------

-Yesterday's Winners:
60 Minutes (CBS), Extreme Makeover: Home Edition (ABC), Desperate Housewives (ABC), Grey's Anatomy (ABC)

-Honorable Mention:
Crossing Jordan (NBC)

-Time to Start Packing:
The West Wing (NBC), Charmed (WB)

-Yesterday's Losers:
Dateline (NBC), Walker, Texas Ranger: Trial by Fire (CBS), Blue Collar TV (WB

SATURDAY 10/15/05

-Total Viewers:
CBS: 8.53 million, NBC: 7.61, Fox: 6.35, ABC: 4.05

-Adults 18-49:
NBC: 2.7/ 9, CBS: 2.2/ 7, Fox: 1.9/ 6, ABC: 1.2/ 4

----------

-Saturday's Winners:
Nothing

-Saturday's Losers:
The night overall

----------

FRIDAY DAILIES

-Total Viewers:
CBS: 9.55 million, Fox: 7.91, NBC: 7.35, ABC: 6.78, UPN: 3.73, WB: 2.62

-Adults 18-49:
CBS: 2.5/ 8, Fox: 2.4/ 8, ABC: 2.3/ 7, NBC: 2.1/ 7, UPN: 1.5/ 5, WB: 1.1/ 4

----------

-Friday's Winners:
Numb3rs (CBS)

-Honorable Mention:
Ghost Whisperer (CBS)

-Friday's Losers:
What I Like About You (WB), Twins (WB), Hope & Faith (ABC), Hot Properties (ABC)

HALF OF INTERNET USERS WATCH VIDEO

From Brian Morrissey

"NEW YORK More than half of Internet users watched online video in June, according to research released by ComScore Networks. "

"Web video offerings have grown this year, as more than half of U.S. Internet users now have broadband connections. On top of that, advertisers have shown keen interest in placing their TV advertisements online in the form of pre-roll video ads watched before clips.

ComScore found that men are more likely than women to watch Web video, representing a disproportionate 61 percent of Web video streamers against their 50 percent portion of the Internet audience. However, of those who watched Web video, males spent less than two minutes more time watching. "

I am one of them.... you should definitely watch this one.

Then there is Living.com, which I discovered while doing research at Toyota.

And of course there is Turbo Nick, but don't let Cory catch you.

THURSDAY DAILIES

10/13/05
.

-Percent Change From the Comparable Year-Ago Evening (Thursday 10/14/04):
WB: +81, Fox: +21, ABC: - 2, CBS: - 4, UPN: -21, NBC: -25,

----------

Fast Affiliate Ratings

-Total Viewers:
CBS: 21.83 million, NBC: 10.49, Fox: 8.69, ABC: 5.63, WB: 5.00, UPN: 4.16

-Adults 18-49:
CBS: 7.6/20, NBC: 4.6/12, Fox: 2.7/ 7, ABC: 2.0/ 5, WB: 2.1/ 5, UPN: 1.8/ 5

----------

-Survivor: Guatemala Update:
Although my concern was that Survivor: Guatemala was turning in Survivor: Palau, part two, a much-needed victory by the Nakum Tribe last night means the game is officially on, and Stephenie can stop whining that she is a jinx. With "Golden Boy" Blake history, if Yaxha loses net week's Immunity Challenge, Amy could - and should - be the next to bid adieu. My pick to walk away with the cool $1 million: smarter than he looks Judd. Keep an eye on this guy!

----------

-Yesterday's Winners:
Survivor: Guatemala (CBS), Everybody Hates Chris (UPN), Smallville (WB), CSI (CBS), Without A Trace (CBS)

-Yesterday's Losers:
Joey (NBC), Alias (ABC), Love, Inc. (UPN), The Night Stalker (ABC), Cuts (UPN), Primetime Live (ABC)

From Programming Insider

NOT ALL HISPANICS ARE THE SAME

Via Influx
The Hispanic population in the US is forecast to increase dramatically in the coming years. In California alone, Hispanics account for 33% of the population, up from 12% in 1970. The most staggering statistic is that Hispanics now account for 50% of those aged under 24 in the state.

Recent research from Scarborough identified the cities with the fastest growing Hispanic populations, those cities increasing by 30%+ over the 2001-2004 period included; Dallas (53%), Orlando (46%), Salt Lake City (43%), Phoenix (41%), Fort Myers (37%), Denver (33%), Atlanta (33%), West Palm Beach (31%) and Houston (30%).

Marketers are paying increased attention to this group, but the notion of treating them as a single entity is misguided, according to Scarborough. Its research identified 5 clusters of Hispanics that make up the population.

Young Americans- 31%

Only 24% are foreign born. They have a HHI of $60k. Only 17% prefer to speak Spanish only. Likely to be the children of the Old Ways and Pioneers.

The Pioneers- 6%

Older at 65 years, but have integrated into the American way of life (only 21% prefer to speak Spanish). They have a HHI of $50k.

Settled In- 17%

Younger than the Pioneers at 43. Have the highest HHI of all groups at $68k. Only 19% prefer to speak Spanish.

Old Ways- 17%

Traditionalists. They have been in the US for over 20 years, but 61% still prefer to speak Spanish

New Lifers- 29%

New to the US, have been in the country an average of 8 years. They are the second youngest group with an average age of 31 years. Not yet assimilated into American culture, 61% still prefer to speak Spanish.

Basically the segmentation suggests the market is split 50:50 with traditionalists vs. modernists. It will be interesting to see exactly how the New Lifers evolve; do they become more like the Old Ways group or closer to The Pioneers?

POP CULTURE EATS ITSELF

Popular culture, with its assumptions of a mass audience, once provided at least the illusion of common ground. Its foundation was a large but essentially knowable range of movies, music, TV shows, and fads that most people were assumed to be familiar with.

But that foundation is buckling under the sheer weight of all the things that now qualify as pop culture -- and all the new technologies that deliver them to finely calibrated consumer niches. Today the national water cooler bubbles with competing monologues rather than inclusive dialogues.

Read More.

IF YOU BLOG IT THEY WILL COME

Thank you all for your positive comments. I'm glad that Good Morning Ad Club is being read, and even happier that it is useful!

TUESDAY DAILIES

Percent Change From the Comparable Year-Ago Evening (Tuesday 10/12/04):
ABC: +32, NBC: +19, CBS: + 6, WB: - 2, UPN: -13, Fox: -40

----------

Fast Affiliate Ratings

-Total Viewers:
CBS: 12.44 million, ABC: 11.65, NBC: 10.95, Fox: 9.52, WB: 5.48, UPN: 2.24

-Adults 18-49:
NBC: 4.5/12, CBS: 3.9/10, ABC: 3.6/ 9, Fox: 3.1/ 8, WB: 2.4/ 6, UPN: 1.1/ 3

----------

-Yesterday's Winners:
NCIS (CBS), Gilmore Girls (WB), Commander in Chief (ABC), My Name is Earl (NBC), Law & Order: SVU (NBC)

-Honorable Mention:
The Amazing Race 8: Family Edition (CBS), Supernatural (WB)

-Yesterday's Losers:
MLB American League Championship Series, Game 1 (Fox), Sex, Love & Secrets (UPN), The Office (NBC)

Thanks to Marc Berman

SUPER BOWL ADS IN DEMAND.... SOME, NOT SO MUCH

Also from Media Buyer Planner

"The NFL plans to pull together a half-hour show consisting of this year's Super Bowl television ads for its video-on-demand platform, according to AdAge. A similar Super Bowl commercial show has been run on the NFL Network's cable channel for the last two years. However, that show did not appear until mid-week after the game, while the VOD show will be available just hours later.

Rights issues are complicated, particularly for movie studios, because they have to "pay the talent, and for them the cost means it's just not feasible" to give VOD rights to the NFL, said David Pattillo, director-media sales, NFL Network. But overall, around 80 percent of the advertisers involved in the Super Bowl have supplied their ads for the show."

People would be choosing to watch your spots, paying attention to them and you don't think it is worth it! Insane.

ALEVE BULLIES MAGS

From Media Buyer Planner

"Aleve, the pain reliever from Bayer HealthCare, has told magazine publishers that in order to advertise in a magazine, the brand must be guaranteed placement with content that is "explicitly branded as 'good news,'" the publisher of a major national magazine told Mediapost. According to the article, every magazine in which the brand plans to advertise has been told the same thing.

While the magazine declined to accept the advertising, print media buyers have said that if magazines don't begin to cooperate with advertisers' requests for branded content such as this, it will seriously stunt the growth of the magazine industry. "They won't be able to compete with other media," said one.

A Bayer spokeswoman confirmed that the "good news" theme was part of an advertising and marketing campaign that Aleve has been running."

THE BK KING AND AMERICA, A LOVE STORY

CP+B, the current golden agency, has scored big with "The King".

Ad Rants tells us how:

1) The king has been Farked. If you do not know what that means, don't feel bad, I didn't either. Basically, tons of pictures of him are on this site, which is apparently pretty popular.

2)They are selling Halloween masks.

THE DELL GUY WAS ON A ‘VICIOUS DOWNWARD SPIRAL’

Enjoy stories of "experimenting with sexuality" and "small amounts of marijuana"? You'll love this interview.

THE OC AD INDUSTRY MAKE TRADE MAG HEADLINES or PAY ATTENTION IN COPYWRITING

O'Leary Names Co-Creative Leaders

O'Leary in Newport Beach just promoted Eric Spiegler and Deidre McQuaide to co-executive creative directors .....

Eric Spiegler teaches copywriting here at Chapman.

O'Leary is taking charge of the OC ad community and winning tons of accounts, their creative leadership adjustments no doubt reflect that. Look for the president of O'Leary & Partners in BK209 soon, and Deidre McQuaide at the next OC event or Professor Spiegler walking across campus.

NISSAN COMMITS TO HOUSEWIVES, HOPES FOR NO FUTURE SAGGING

Thanks to Ad Jab

Nissan ran a promotion a couple weeks ago that tied in to the DVD release of the first season of Desperate Housewives. Well according to insiders the relationship is an ongoing one that includes the carmaker committing to advertising worth about $20 million throughout the current season. The deal is not just for product placement within the show (many characters will drive Nissans) but, as with all such deals with ABC, also includes straight ad buys on the network. The combination of the two makes the deals all the more lucrative for ABC.

Toyota did something similar with "The Contender", they lost tons of money... but there is no sense that this next season of "Housewives" will fail
Read More...

MONSTERS NEED YOUR HELP

Thanks tp Ad Jab for the link to Coors' Viral Site.

It has a few video's that are pretty good, but it is nothing we haven't seen before.

A CAR FOR DOGS

Read more...

$200 MI. COKE ACCOUNT MOVES FROM NY TO THE WEST COAST

WIEDEN + KENNEDY in Portland has won the Coke account from New York Agency Berlin Cameron. You might know W+K as the genius behind Nike's ads.

Y&R REACHES HIGHER

The effort, via Y&R, Detroit, includes four 30-second TV spots that bow a new overall theme for the brand, “Reach Higher.” The ads, launching Oct. 24, show footage of The Empire State Building, St. Louis Arch and Golden Gate Bridge being built in time-lapse editing, with the development of the Zephyr sedan shown in similar sped-up visual style.

A voiceover says, “In the spirit of taking great things and making them better, wait'll you see what's next. Introducing the all-new 2006 Lincoln Zephyr. Lincoln. Reach Higher.”

Beginning this week, Lincoln's print ads will appear in magazines like Motor Trend, Men's Journal and Bon Appetit. The print campaign will run in more than 30 publications that hit the passion points for the Zephyr target consumer.

-- Y&R Irvine no doubt has a piece of this, DM and Interactive.

WHEN TO FIRE YOUR PUBLICIST

... I don't know if I would be so harsh

TALK INTELEGENTLY IN CORY'S ENTERTAINMENT MKGT CLASS

.... without reading his friends' articles in LA Times.


I have been getting Marc Berman's daily programming insider for quite a while now. Its gold if your into TV or think your future will be in TV or if you are Rob.

Now it has a new dimension that is quietly revolutionary.. a webcast. Spend about half an hour with this, and you will have an "A" for sure... plus you will like it.

YOUR LIFE FOR THREE I-TUNES DOWNLOADS

Thanks Agenda inc..

For the past few months, and continuing through Oct. 15, the Army National Guard is offering three free iTunes song downloads to anyone who agrees to a visit with Guard recruiters. A Guard spokesman said the promotion already has enticed more than 700 people nationwide to begin the enlistment process.

"Just because we are the government doesn't mean we have to act like the government,'' said Lt. Col. Mike Jones, deputy division chief for National Guard recruiting. "(The recruits) learned a little bit about the Guard and they got their item right away,'' Jones said. ``Instant gratification gets a bad knock. It's just the world we live in that mailing in to get a T-shirt (days or) weeks later seems like an eternity.'' The Guard's iTunes ads have appeared in college newspapers and online at various sites this summer, including the Drudge Report. BOSTON HERALD

THE SEED OF SAATCHI

Don't be afraid. While I was at Toyota over the summer we shot a spot for the Tacoma, where a meteor hit it. I don't know if it is running on TV yet, but it has gone viral.

Saatchi seeded the web with this clip from the spot. It isn't an obvious ad, in fact, if I hadn't known about it beforehand, it would have been hard to know what kind of truck is coming out of that explosion.

- This brings back memories of the classic discussion we had last year in circle. To "brand" or not to "brand". Some thought we should put a Y! at the bottom of our viral videos, others thought that it ruined the "viralness". What do you think?