NISSAN COMMITS TO HOUSEWIVES, HOPES FOR NO FUTURE SAGGING

Thanks to Ad Jab

Nissan ran a promotion a couple weeks ago that tied in to the DVD release of the first season of Desperate Housewives. Well according to insiders the relationship is an ongoing one that includes the carmaker committing to advertising worth about $20 million throughout the current season. The deal is not just for product placement within the show (many characters will drive Nissans) but, as with all such deals with ABC, also includes straight ad buys on the network. The combination of the two makes the deals all the more lucrative for ABC.

Toyota did something similar with "The Contender", they lost tons of money... but there is no sense that this next season of "Housewives" will fail
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