Y&R REACHES HIGHER

The effort, via Y&R, Detroit, includes four 30-second TV spots that bow a new overall theme for the brand, “Reach Higher.” The ads, launching Oct. 24, show footage of The Empire State Building, St. Louis Arch and Golden Gate Bridge being built in time-lapse editing, with the development of the Zephyr sedan shown in similar sped-up visual style.

A voiceover says, “In the spirit of taking great things and making them better, wait'll you see what's next. Introducing the all-new 2006 Lincoln Zephyr. Lincoln. Reach Higher.”

Beginning this week, Lincoln's print ads will appear in magazines like Motor Trend, Men's Journal and Bon Appetit. The print campaign will run in more than 30 publications that hit the passion points for the Zephyr target consumer.

-- Y&R Irvine no doubt has a piece of this, DM and Interactive.