THE SEED OF SAATCHI

Don't be afraid. While I was at Toyota over the summer we shot a spot for the Tacoma, where a meteor hit it. I don't know if it is running on TV yet, but it has gone viral.

Saatchi seeded the web with this clip from the spot. It isn't an obvious ad, in fact, if I hadn't known about it beforehand, it would have been hard to know what kind of truck is coming out of that explosion.

- This brings back memories of the classic discussion we had last year in circle. To "brand" or not to "brand". Some thought we should put a Y! at the bottom of our viral videos, others thought that it ruined the "viralness". What do you think?