COPY AND PASTE: CREATIVITY MAG ON VW

"In a new campaign for the redesigned Passat, Arnold takes a look at the car's 120 features, and kicks it off with a couple of spots from RSA's Jake Scott. In "Downhill Racer" (left), the features are steerable headlights, and the spot shows a kind driver who helps out a cyclist trying to navigate the winding path. However, outside of the broadcast spots, Arnold collaborated wtih designers and companies like Brand New School, Lobo, Life Long Friendship Society, Tomato, Curious Pictures and Brickyard VFX to make 120 20-second shorts-- one for each of the highlighted features. The "feature" films range in style from animation to live action and black and white to color, with the criteria being that the films explain what the feature does in an entertaining way. The "feature" films will be shown on VW's website (which now offers a list of all 120 features) in the coming weeks and will appear in a DVD brochure. (MS)"