SUPER BOWL ADS IN DEMAND.... SOME, NOT SO MUCH

Also from Media Buyer Planner

"The NFL plans to pull together a half-hour show consisting of this year's Super Bowl television ads for its video-on-demand platform, according to AdAge. A similar Super Bowl commercial show has been run on the NFL Network's cable channel for the last two years. However, that show did not appear until mid-week after the game, while the VOD show will be available just hours later.

Rights issues are complicated, particularly for movie studios, because they have to "pay the talent, and for them the cost means it's just not feasible" to give VOD rights to the NFL, said David Pattillo, director-media sales, NFL Network. But overall, around 80 percent of the advertisers involved in the Super Bowl have supplied their ads for the show."

People would be choosing to watch your spots, paying attention to them and you don't think it is worth it! Insane.