Monday, October 09, 2006

The Ballad of Dr. Kevorkian - a Chappy's guide

Bad spots don't get better on YouTube.

One job of the Ad Executive is to protect the integrity of the idea.

It's not that there is anyone actively trying to kill great ideas. The Client wants great ideas, the agency, the individual creative... everyone benefits from great work. But sometimes great work gets deluded along the way.

The problem is, that not just anyone can recognize a good idea when they see it. It's you, Ad Exec, who is supposed to see it, recognize it, coddle it, love it, help it grow, keep it safe and sell it.

Sometimes, you have to kill it.

The hardest thing any of us will ever have to do is walk away.