Monday, October 17, 2005


PR Week has an article on 10 Media Trends To Watch, check it out. If you don't feel like reading it, here are the 10 trends:

--Portability Of Video Content
--The Rise of Celebrity Weeklies
--Media Transparency
--The Rise Of Hispanic Media
--Business Woes From Newspapers
--Consolidation Of Print & Digital Depts In Media
--Source Agnostic
--Media Consolidation
--Refining Media Measurement

For students like me, it is hard to understand what the trades mean when they say that the world is changing. I mean, sometimes it seemed so obvious, like "The use of IM makes teens expect immediate communication"

"Duh", I always thought. But for those out in the real world, it's hard to go back on what they have been doing for the past 5, 10 or 50 years.

I always just look at it like this:

It used to be one way, and most of the people in the industry thought that way; but now things seem to say this, but still the majority of people in the industry are doing it the traditional way.

Was that confusing?


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