Monday, October 17, 2005

MEDIA TRENDS ARE SEXY



PR Week has an article on 10 Media Trends To Watch, check it out. If you don't feel like reading it, here are the 10 trends:

--Portability Of Video Content
--Blogs
--The Rise of Celebrity Weeklies
--Media Transparency
--The Rise Of Hispanic Media
--Business Woes From Newspapers
--Consolidation Of Print & Digital Depts In Media
--Source Agnostic
--Media Consolidation
--Refining Media Measurement


For students like me, it is hard to understand what the trades mean when they say that the world is changing. I mean, sometimes it seemed so obvious, like "The use of IM makes teens expect immediate communication"

"Duh", I always thought. But for those out in the real world, it's hard to go back on what they have been doing for the past 5, 10 or 50 years.

I always just look at it like this:

It used to be one way, and most of the people in the industry thought that way; but now things seem to say this, but still the majority of people in the industry are doing it the traditional way.

Was that confusing?

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