PRA GIRLS MAKE GRRRS

Facebook already knows that PRA women are hot(t), but it turns out that they will also be rich. (Not just the members of Future Trophy Wives of America)



AdFreak notes that they get paid more then men.

"According to a CNN/Money article that discusses a book on earnings and gender. In the category “advertising and promotions managers,” women earn an average of $42,068, while men get $40,144. The relatively few professions in which women typically out-earn men also include: legislators, motion-picture projectionists, funeral-service workers, crossing guards and aerospace engineers."

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CELEBRITIES CHOKE ON YOUR PRODUCT = GOOD MARKETING

"Last fall, Jones Soda made two appearances on Good Morning America. In one, anchor Diane Sawyer sipped the company's Brussels Sprout soda and gagged. In the other, commentator Joel Siegel asked for a sea-sickness remedy before sampling a flavor called Broccoli Casserole."



There is a story in INC about a sexy marketing tactic involving an Unpalatable version of your own product.

Jones Soda actually made something that no one would want, gave it to on-air personalities and considered it a victory, when, they talked on air about how disgusting their product is.

"Most beverage makers would cringe at the thought of well-known television personalities choking on their soda in front of millions of viewers. But not Peter van Stolk, who founded Seattle-based Jones Soda in 1996. Van Stolk, whose company caters to hipsters in their teens and twenties, has always been known for offbeat marketing tactics."

"If your competition can't figure out your next move, they can't get you." Says founder of the Seattle-based Jones Soda, Van Stolk

STORIES FROM THE INTERN DESK: BEGGING FOR A BINDERING

Live your internship through me, here.

-------------
Today was my first Monday. I was able to hammer out some real work today.



"Always say yes."

1- I finished organizing the Cheese Market News, 2005 Binder.(with pictures!)

2- I laid out all the status bulletins... Now they are primed for a good bindering.

3- I did one last pass over a brochure for one of our pro bono's, now our lawyers can rest easy. Even found some things that were originally missed.
------------

Is that all you say?
Yes, yes it is.
(Or is it?)

Yes.




Maybe.

WHEN THE SWEET SPOT JUST WON'T DO

Chances are, you were at the Ad Club event yesterday at noon with Ian Crockett, President of the OC Ad Club, and Owner of Hunter Barth. It was standing room only.

Ian said something that really stuck to me: "Best thing for pitching to a new client is to know their business- best way to do that is follow the money."

Follow the money.

Today I noticed that Seth points out on his blog that sometimes our natural tendencies in business- that is to focus on what makes your business the most money.. i.e. "The Sweet Spot" might not always be the best idea.



"Over time, you'll start to develop slight variations on your sweetspot. If one kind of martini is good, then a few are even better. Pancake houses start selling Swedish, German and even Brazilian pancakes. Insurance companies start selling a dozen different variations on whole life."

"Clusters work because people are likely to be drawn to a crowd. They also work because making a good, better, best comparison gives us the confidence to go ahead and buy something. "

"Clusters have a few problems. The first is that you inevitably leave people out. If your restaurant serves nothing but spicy food, then the odd duck who came with a group and doesn't like spicy food is going to go away unhappy."

"And most of all, clusters make it hard to develop new sweetspots. First-class long-haul travel was a great sweetspot for Pan Am, but when the world changed, they got hammered."



I have a question for you, Chappy:

When is it a good idea to diversify or fragment a brand, and when is it best to be "all in one place"?

YOU CAN'T STOP THE CHILDREN OF THE ADVOLUTION

A day of reckoning is upon us. Time to figure it out. Time to get a clue(train)



Here we are, students at the cusp of a revolution in our chosen industry. We work our asses of as that risky group of Ad Clubbers who write things on oranges, tell Yahoo! that they should release commercials on the internet with no logo, defend original thinking at OC lectures, give a presentation with a dog...

When the interviewer at the agency asks us our favorite cuss word, we tell them.

When NSAC hands us tap shoes, we dance on the table.

When NSAC hands us a mailbox, we hand them Sexy right back.

Are you a Child of the Advolution?

TAKING THE HIGH ROAD

This post makes potty jokes.


I don't know when this is ever true... --AdRants



This is what I call nontraditional.

NBC TO VIEWERS, "STOP WATCHING."

Defamer points out that Boing Boing has learned from YouTube that NBC has sent a Cease and Desist to You Tube demanding they stop allowing the distribution of the "Lazy Sunday: The Chronic-les of Narnia" SNL scetch.



Who knows the full reason behind NBC's decision, maybe they don't like the idea of our demographic watching SNL, or maybe they don't want too many people to see their content, talk about it, share it and love it.

It is likely due to some sort of copyright or paying talent thing. Here is the deal with that:

It turns out that one of the more common ways to pay talent, for art and other things is to to buy the rights for a certain amount of time, like say a year of use for i picture of Cows grazing, and pay the talent for the number of times a voice over spot with a nasally congested chicken will be airing.

That model has been all well and good for the past 50 years... but now things have to change. Technology has allowed us to enjoy the content we love any time we want. For marketers that is a beautiful statement. We get to make good stuff, and if our market likes it, they will actually expose themselves and their friends to it over and over.

I think I just had an orgasm.

I am not smart enough to figure out how that is going to work, but someone should be. That someone is most likely in the Chapman Ad club.. so hire them all.

HAPPY VALENTINE'S DAY

-Via The Gallery

ISN'T THAT A LITTLE PRICEY?

- Gawker

SOME BRANDS ARE SORRY ABOUT BUSH

At the bottom, in french, you will see "We're sorry our president is an idiot. We didn't vote for him".

Russel Davies says " That's a brand with a point of view."

LOCAL CHAPPY GOES TO MECCA, SEE'S OC, RETURNS TO OC

I apologize for the lack of posts. I have been away in New York City.

I should point out some things about our friends to the north east.



1) It snows where they live



2)They are the advertising center of the galaxy

3) The Chapman Ad Program is damn sexy, and the OC is not out of the loop.

While I was there I was delighted to see some of our home grown work bathing in the snow.

Y&R Irvin's "Extraordinary" campaign, thanks Jenna.

and


A crowd favorite, DGWB in Santa Ana's work for Argent Mortgage LLC, a Client for which both I and Jeremy have interned.

Y&R SAN FRAN TASTES MORE LIKE REGULAR

Zack's excessive commas and run-on sentences points to, what he considers, "unprecedented idiocracy." of the number of flavors in DR. Pepper.

They did do something right, however. Today they chose our sexy siblings to the north, San Francisco, to handle their business. That's good for Northies like me, Kate and Amanda. And for Y&R SF, that business is worth about $100 million. With that kind of budget they can afford to buy off Zack's Blog.

BRITNEY SPEARS BACK IN ACTION FOR HOT NEW ENDORSEMENT

Britney Spears trades down, eats.







Gallery of the absurd