MEET THE LUCKY ONES 2: BACK FOR THE VERY FIRST TIME

Via - Ad Rants

Lincoln Mercury, which previously launched a serial Internet-based movie called Meet The Lucky Ones, is launching two new webisodes featuring the Mercury Milan mid-size sedan and the new Zephyr, Lincoln's first entry-luxury sedan. It's Ok if you never heard of MTLO, Good Morning Ad Club wasn't up yet. Basically it was a quirky, Wes Anderson-esque soap comedy involving a group of acquaintances. Very entertaining (and award winning.

Now they're doing it again with lovelybysurprise and The Nevrything. It's a good example of quirky comedy done tastefully to sell a luxury product.