SEXYNESSAFACTION GONE WRONG

When I saw these logos on Ad Jab I could not resist bringing them up. (chuckle)

It really is amazing what they will let some artists get away with. What really gets me is how they could not see that their logo is a giant penis!

Go here to see the winner that is so nasty that I can not even put it up here.

Thanks to The Superficial

from Ad Blather

HEY CHAPPIES AND FILMIES, DO YOU HAVE THE BEST IDEA SINCE SLICED BREAD?

You might...

" Sliced Bread is a national call for fresh, common sense ideas. A call for ideas that will strengthen our economy and improve the day-to-day lives of working men and women and their families. It’s also a place where ordinary Americans and experts alike can discuss the important economic issues of our times. "

"Since Sliced Bread is so serious about finding and rewarding good ideas that a panel of respected thinkers and community leaders will choose 21 finalists and public voting will determine the top three ideas. "

"The winner receives a grand prize of $100,000 and our commitment to work to make the idea a reality. The two runners-up take home $50,000. All 21 ideas will be featured in a book to be published in 2006."

Sliced Bread

CUT AND PASTE: GOODBY AND FRAPPUCCINO TO MAKE BABIES

Good news for our neighbors to the north, and the sexy, sexy home locale of Amanda, past presidential goddess Kate, Nidhi and I...

(AdAge.com) -- Starbucks Coffee Co. and PepsiCo awarded Omnicom Group’s Goodby, Silverstein & Partners, San Francisco, its $12 million Frappuccino advertising account.

THE SHIRTLESS GUY MAKES IT TO THE ADBLOG RADAR

You know him. Now he is making Chapman Famous on the net thanks to an advertising blog. Make sure to mention it at your next interview.

SOME SEXY MONDAY NIGHT READING and BRAS THAT SAVE THE WORLD

First, check out this interview with SVP Marketing at Starbucks Anne Saunders.
"A favorite saying we have around here
is, “we’re not in the coffee business, serving
people; we’re in the people business, serving
coffee."

Then, if your feeling really frisky, make sure to check out this article that tackles the role of pop language in our everyday lives. It makes some broad conclusions and talks a lot about the "media".

"Here's my definition: Pop language is, most obviously, verbal expression that is widely popular and is part of popular culture. Beyond that, it's language that pops out of its surroundings; conveys more attitude than literal meaning; pulses with a sense of an invisible chorus speaking it, too; and, when properly inflected, pulls attention, and probably consensus, its way."

"Pop speech is a form of entertainment that almost anyone can perform. It connects people instantly. It can keep conversations bobbing with humor and work against our taking ourselves too seriously. It's nothing if not accessible.

But while pop language is fun, useful, and free, it is so in the same way that advertising-supported media is fun, useful, and "free": It requires subtle social and political trade-offs. And so I come not to praise pop, but to ask, What do we lose and gain in the deal?"

Still not satisfied? Heated bra aims to save the world. Need I say more?

Also, Fiddy Cent's movie kills...

ON CORY AND CABLE and STORY STORY STORY

Two years ago, president and soon to be president Kate Lenon and Sam pointed out that University of Nevada Reno NSAC team said "story" a lot. They did, it was sort of their big Idea. Every time one presenter said "story" it would be echoed by the other 4.

"Story"
"Story"
"Story"

Chapman Ad Club seems to be all about story too. In fact, that whole thing about narrative is not unique to any of us.

Cory pointed out Logo, they are all about story too, apparently.

I like Logo, I am glad it exists...

If Cory were writing this I am sure he would say "Who can weave a better story? Chapman Ad Club, that's who." Then shed a tear.

MORE ON GET IN THE BOX

See the post below if you are confused.

"stop solving your problems from the outside in. Get back in the box and do the thing you actually do best. This disciplined commitment to your own core passion - and not a consultant, ad campaign, or business plan - is the source of true innovation."

You know, the disconnect.

HEY CIRCLE, GET BACK IN THE BOX!

There is a genius named Douglas Rushkoff , well account planning Info Sight Influx thinks he is. Anyway her recently wrote book with some Postal worthy inspiration.

"Just last year, I got a phone call from the CEO of a home electronics chain, asking if I could devise a new communications strategy for him. He had read one of my books on Internet culture and was wondering if I could help him make use of some of this 'below the line' advertising he'd been hearing so much about lately. He wanted his marketing to be 'less Saatchi and Saatchi and more craigslist...............

That's when it hit me: What this fellow needed was not to hire companies who could market like craigslist but to be more like craigslist, himself. That is, simply understand what specific product or service he's really offering, and then do it as well and expertly as possible. That's not what he wanted to hear. No, he wanted a new marketing campaign to define his business for him, from the outside in.

Too many companies are obsessed with window dressing because they're reluctant, no, afraid, to look at whatever it is they really do and evaluate it from the inside out."

Ponder...

PANEXA: ASK YOUR DOCTOR FOR A REASON TO USE IT

See the site

"Pregnant women, or women who plan to become pregnant, should avoid taking PANEXAor handling broken tablets. Or intact tablets. Women considering some day becoming pregnant, who have ever been pregnant, who have had a pregnant friend or pet, or who have seen other pregnant women, naked or otherwise, should also follow these precautions:Do not handle PANEXA tablets, containers, or related literature. If a PANEXA product nears your field of vision, avert your eyes. Try not to say the word "PANEXA." If you do happen to pronounce the syllables, spit thrice and soak your hands in iodine. If you hear the words spoken, live or via recorded medium, cover your ears and immediately see a specialist to try and staunch the bleeding. Try not to think too hard about PANEXA. In fact, don't ever even think about it at all. Pretend you never heard of PANEXA, and never will. Drop this magazine immediately, and get the hell out of here as fast as you fucking can. Go on, get out of here. You'll thank me.

If you should be aware of a pregnant woman who has handled PANEXA, attempt to warn the peoples of earth of the mind-numbing horror that is about to unfold. Also, drink plenty of liquids."

THROW AWAY YOUR TEXT BOOKS!

Then again, you most likely should not. But Mark Lewis, a planner in Detroit muses on the old fashion funnel model of marketing...

awareness - familiarity - attitude - action

He says: "I think most planners reading this probably know that this doesn't fit with how the world really works (this is a reflection on the client). For example, we know attitude forms after action."

So he thinks the model should look more like this...

Intrigue - Investigation - Action

Or maybe even more revolutionary...

Intrigue (among a small group) - co-option - investigation - consideration/opinion - publicity

"The implication here is that we start with a small target audience, creating intrigue among them and allowing them to co-opt and have input on the product. News about the product then spreads organically through the evagelists encouraging people to investigate. Mass ads come last, after the brand has built a base."

That sounds almost mailbox-like, or maybe that is just me. But one thing that should be noted, in order for that model to work, the product needs to be remarkable

PONDER THIS ADCLUBBER