SOME SEXY MONDAY NIGHT READING and BRAS THAT SAVE THE WORLD

First, check out this interview with SVP Marketing at Starbucks Anne Saunders.
"A favorite saying we have around here
is, “we’re not in the coffee business, serving
people; we’re in the people business, serving
coffee."

Then, if your feeling really frisky, make sure to check out this article that tackles the role of pop language in our everyday lives. It makes some broad conclusions and talks a lot about the "media".

"Here's my definition: Pop language is, most obviously, verbal expression that is widely popular and is part of popular culture. Beyond that, it's language that pops out of its surroundings; conveys more attitude than literal meaning; pulses with a sense of an invisible chorus speaking it, too; and, when properly inflected, pulls attention, and probably consensus, its way."

"Pop speech is a form of entertainment that almost anyone can perform. It connects people instantly. It can keep conversations bobbing with humor and work against our taking ourselves too seriously. It's nothing if not accessible.

But while pop language is fun, useful, and free, it is so in the same way that advertising-supported media is fun, useful, and "free": It requires subtle social and political trade-offs. And so I come not to praise pop, but to ask, What do we lose and gain in the deal?"

Still not satisfied? Heated bra aims to save the world. Need I say more?

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