Monday, May 01, 2006

WHAT DO YOU CALL A STUDENT ADVERTISING AGENCY THAT GOES TO THE DISTRICT 15 COMPETITION AND WINS FIRST PLACE?

Circle Advertising.

Sure, we won an OC student Addy for last years competition entry and a Southern California Silver for that same spot.

But this year Chapman Universities team took home the first place NSAC District 15 award, Chapman Universities first ever. Stunning, but not surprising, considering the talent in this particular group.

Who is this mysterious group of winners? Take a look at a brief history of the brief history of Chapman Ad Club and circle advertising.


Fall 2002 - Chapman Adclub is formed - Leigh, President; Brian, Promotions chair, Stephanie B, Kate Lennon, Me (Evan), Membership chair; a handful of others, our advisor Carolyn Coal and a dream - impress members of the opposite sex.


Spring 2003 - Chapman Adclub loses its advisor to "an offer [she] could not refuse". Is the Chapman Adclub dead before it even got off the ground? No, due to the resilience of the board and the help of Janell Shearer we stayed afloat. We even had a few great events -- membership was on the rise.

-Leigh graduated went of to work for Arnold, Kate was voted in as president.

Fall 2003 and Spring 2004 - Cory became our advisor. We got a logo that, to this day, Job contends is the worst logo he has ever seen. Also a mission statement. I can't remember it. And we changed our spelling for Adclub to Ad Club.

Oh and we entered the NSAC competition, the 7 of us. We had no idea what we were getting into. We named our team Circle Advertising. We got a logo that, to this day, Job says is the second worst logo he has ever seen.

We got 8th. San Diego State won.

Fall 2004 - Now Sam is president, Both Stephy Pool (the new girl) and I are Co-competition Chairs (a position that no longer exists). We reinvented Circle, added tap-dancing, departments with department heads and the "roadmap".

We made Jeremy.

We talked about Identity.

We took fourth, and an award for best presenter. UCLA won.

Fall 2005 - Fresh off the momentum from the previous year Job Hall and Zack Marker are chosen as Account Executives. The product was Postal Vault.

We did lots of research.

We interviewed top executives.

We dressed up grown men (and a woman) in costumes.

We tap-danced once.

We rolled up in a motor home.

We doubled it.

April, 2006 We took home 1st place, UCLA took second.

3 Comments:

At 8:28 AM, Anonymous Anonymous said...

Time for an update, wouldn't you agree?

 
At 1:46 PM, Anonymous Anonymous said...

I agree

 
At 2:53 PM, Blogger Evan said...

I agree, but it should live in Circle history. This site is clearly dead.

I assume a plaque will be installed?

-Sp

 

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