Good Morning Ad Club

The Ballad of Dr. Kevorkian - a Chappy's guide

2006-10-09T20:10:00.000-07:00

Bad spots don't get better on YouTube.

One job of the Ad Executive is to protect the integrity of the idea.

It's not that there is anyone actively trying to kill great ideas. The Client wants great ideas, the agency, the individual creative... everyone benefits from great work. But sometimes great work gets deluded along the way.

The problem is, that not just anyone can recognize a good idea when they see it. It's you, Ad Exec, who is supposed to see it, recognize it, coddle it, love it, help it grow, keep it safe and sell it.

Sometimes, you have to kill it.

The hardest thing any of us will ever have to do is walk away.

Welcome Back

2006-08-29T19:37:00.000-07:00

School is in.

Cory has been posting pictures of bright new Chappys and filmies. Still clean, having not yet drank copious amounts of Redbull, BV and Starbucks... while having the time of their lives.

Still having not yet experienced the insanity that is their professor(s). Or the sweaty palms of their first internship. Or that life defining moment when they weep for an idea.

Many of them still un-lexiconned.

GMAC will be there for you all. You determine how.

VERY LONG BUT WORTH THE READ

2006-08-29T19:04:00.000-07:00

I could not possibly say this better. Rock on Pink Air

A couple of weeks ago, I went to the Darwin exhibit at the Museum of Natural History in New York with my friend Ted. He pointed toward a small glass case and said, "This is my favorite part."

Inside the case was a small red notebook, flipped open to a page on which Darwin had written "I think" over what is likely the first depiction of an evolutionary tree.(1) When I realized what I was looking at, I had to manfully restrain a sudden impulse to weep. You may say I'm just a wuss, but you are (tragically though forgivably) blinded by the Fundamental Attribution Error. I blame it on the aura.

I came across the idea of aura when I was doing branding research for a museum. One of their main questions was about the role of museums in an age of ubiquitous digital reproductions. Walter Benjamin (the patron saint of interestingness) used the word aura to encompass what is stripped away when an object is mechanically reproduced. He noted that many "art" objects were originally produced as religious artifacts whose unique position in space and time was what gave them value. Without the uniqueness and authenticity of the original, copies have no religious value.

I think of aura as the fingerprint of interestingness. Objects with a historical, physical connection to what we find interesting(2), will induce the sensation of aura: religious, mesmerizing, a kind of "stepping into the light", a satisfying yet unsatisfiable, quasi-physical engagement with the mental stuff of interest.

The commercial nature of brands gives them a huge advantage over other sorts of ideas when it comes to aura generation. While a typical authentic artifact, like Darwin's notebook, must be unique to create an aura, a branded product can be (re)produced millions of times with no decline in aura per unit.(3) Because in many ways the product is the brand while a notebook, even from Darwin's own hand, is not the idea of evolution.

Also, you interact with a branded product in a much more intimate, personal way than you can with typical aurigenic artifacts, which are usually sealed up in glass boxes and not much good for wearing, playing or eating anyway. You have the equivalent of a speaking part in the brand play, and that's much more compelling than being one of the anonymous, weeping extras filing past in the museum.

(1) Please pardon the crappy cell phone photo. I was using the "crappy" filter on my cell phone.

(2) Does this make the objects themselves interesting? There's a conceptual tangle here.

(3) Isn't this something a cartoon villain would say?

WHAT PEOPLE WANT

2006-08-23T19:59:00.000-07:00

The same thing everyone else is having, but different.

A menu where the prices aren't all the same.

More attention than the person sitting next to them.

A slightly lower price than anyone else.

A new model, just moments before anyone else, but only if everyone else is really going to like it.

A seat at a sold out movie.

Access to the best customer service person in the shop, preferably the owner.

Being treated better, but not too much better.

Being noticed, but not too noticed.

Being right.

Thanks Seth

THE AGENCY MOTIVATION MACHINE HARD AT WORK

2006-08-02T15:52:00.000-07:00

As A former NSACer I know all about self motivation.

In fact, that just about the most important quality in an NSACer. When there is no money to gain or job to loose, many college students let their responsabilities slide. One of Chapman AdClubs best qualities is that it is packed tight with people who are passionate about what they are doing - so much so that it takes little motivation to keep them in a poorly lit box through their spring break.

As a NSAC AE and AP, I always wondered if motivation would be easier in the "real world".

Here it is:

The Anonymous Post

2006-07-18T17:32:00.000-07:00

Just got a comment on the HUMAVELOPES. See I HAVE ONE QUESTION FOR YOU. It reads:

"the suspicious van was original. the humanvelopes were kinda hokey. you guys ripped off goodby's beer tree ad where the guy says were home or something like that...even the music was the same."

See "Beer Tree" here. It's a classic. However, it's not nearly the same concept. That's about a tree that is cool because it has beer. So Mr. Male Eighteentothirtyfour is all giddy at seeing it.

I am guessing that the below genius is what is being compared.

There are three similarities:

The word home
The word we
The song from 2001: Space Odyssey

The Humanvelopes campaign was anything but common. If fact the following words have been used to describe them by NSAC judges:

Cute
Funny
Adorable
Original
Fresh
Refreshing
A BIG idea

(not hokey)

I also don't agree with the statement that "the suspicious van was original." in fact ,googlesuspicious van and you get 691 results, google Humanvelopes and you get 5 (and we created all five)

Need I say more?

2006-07-13T17:51:00.000-07:00

In bad taste

2006-07-12T16:22:00.000-07:00

This is some of the most agressive work I have seen over the past few years...

Keep it complex, stupid

2006-07-07T16:53:00.000-07:00

Next years NSACers are enviable.

Theirs is a brand with history, intrigue.

They have the opportunity to do amazing work; like really good, sexy, crazy work.

Next years NSACers get Nate, Lani and Pooli. (Visionaries)

If this blog is still read by any future NSACers or potential future NSACers (or is still read) --> NSAC, stupid.

go here and click on the first link

I HAVE ONE QUESTION FOR YOU

2006-06-14T08:48:00.000-07:00

Who are the top 5 Advertising teams in the nation according to the AAF?

1. University of Virginia
2. Webster University
3. University of Minnesota
4. Art Design College
5. Chapman University

For Postal Vault - we learnt people don't care about mail. So we found a way to make them care:

We made mail... people: The Humanvelopes.

Then we made some spots.

We took our campaign to Bobbie Cox, CEO of Postal Vault

Presented our campaign

And caused some contraversy.

IS THIS THE END OF GOOD MORNING AD CLUB?

2006-05-23T09:51:00.000-07:00

No, it's not.

More to come my loyal readers... more to come.

FEAR IS THE ENEMY OF CREATIVITY

2006-05-09T12:42:00.000-07:00

The next big thing happens tonight @ 4:00, BK

2006-05-09T12:33:00.000-07:00

(This is where I insert something clever about interning.)

"WE SHOULD BE LIKE LIKE CRISPIN PORTER"

2006-05-08T14:04:00.000-07:00

That is what I said to Pooli the other day, about 3:00 in the morning while we were NSACing.

Like Crispin Porter is an imaginary agency like Crispin Porter. Go to their site, its hilarious, you'll love it. Trust me.

"At Like Crispin Porter we create work that is like Crispin Porter's work. Of course Like Crispin Porter is not exactly the same as Crispin Porter. We don't have clients. Or an office. Or a staff. In that sense I guess we could have called ourselves Like Grey Worldwide Canada. But we didn't. Because we're Like Crispin Porter."

"Why can't we be cool too? Why can't we be Like Crispin Porter? Why, why why? I think we can. We just need a client. One client. Any client. Here client, client. Here client, client."

that's a joke, but some brands do it for real.

If you were at the CP+B event at USC, you would have heard the speaker there say that magic happened when they convinced Burger King that they didn't have to be like Mc Donalds. Burger King became successful.

Apple doesn't try to be like Windows. Apple is Apple, and, subsequently are a cultural icon. Once you are like, then you are not. I am therefore I am not like? Sum Ergo "not like"........?

Seth wonders:

"about the McDonald's redesign.

Sure looks like Starbucks. Will it work?

The challenge McDonald's faces is not to be like Starbucks. Why? Because Starbucks is already like Starbucks. The challenge is to to tell a story to the existing McDonald's fan, a story that combines fresh and comfortable with the stuff they've always liked and trusted (the place is cheap, and it feels cheap, which makes it easier to bring the baseball team...)"

Who are we?

WHAT DO YOU CALL A STUDENT ADVERTISING AGENCY THAT GOES TO THE DISTRICT 15 COMPETITION AND WINS FIRST PLACE?

2006-05-01T16:08:00.000-07:00

Circle Advertising.

Sure, we won an OC student Addy for last years competition entry and a Southern California Silver for that same spot.

But this year Chapman Universities team took home the first place NSAC District 15 award, Chapman Universities first ever. Stunning, but not surprising, considering the talent in this particular group.

Who is this mysterious group of winners? Take a look at a brief history of the brief history of Chapman Ad Club and circle advertising.

Fall 2002 - Chapman Adclub is formed - Leigh, President; Brian, Promotions chair, Stephanie B, Kate Lennon, Me (Evan), Membership chair; a handful of others, our advisor Carolyn Coal and a dream - impress members of the opposite sex.

Spring 2003 - Chapman Adclub loses its advisor to "an offer [she] could not refuse". Is the Chapman Adclub dead before it even got off the ground? No, due to the resilience of the board and the help of Janell Shearer we stayed afloat. We even had a few great events -- membership was on the rise.

-Leigh graduated went of to work for Arnold, Kate was voted in as president.

Fall 2003 and Spring 2004 - Cory became our advisor. We got a logo that, to this day, Job contends is the worst logo he has ever seen. Also a mission statement. I can't remember it. And we changed our spelling for Adclub to Ad Club.

Oh and we entered the NSAC competition, the 7 of us. We had no idea what we were getting into. We named our team Circle Advertising. We got a logo that, to this day, Job says is the second worst logo he has ever seen.

We got 8th. San Diego State won.

Fall 2004 - Now Sam is president, Both Stephy Pool (the new girl) and I are Co-competition Chairs (a position that no longer exists). We reinvented Circle, added tap-dancing, departments with department heads and the "roadmap".

We made Jeremy.

We talked about Identity.

We took fourth, and an award for best presenter. UCLA won.

Fall 2005 - Fresh off the momentum from the previous year Job Hall and Zack Marker are chosen as Account Executives. The product was Postal Vault.

We did lots of research.

We interviewed top executives.

We dressed up grown men (and a woman) in costumes.

We tap-danced once.

We rolled up in a motor home.

We doubled it.

April, 2006 We took home 1st place, UCLA took second.

THINGS YOU CAN'T SAY ON A BUSINESS CARD

2006-04-26T22:37:00.000-07:00

If you saw me last month, chances are you heard what happened to me with these guys over my misguided use of a very cool business card.

It's a Hugh business card that says: "Quality isn't job one, being totally fucking amazing is job one"

I chose it for a few of reasons:

1) I think it is true
2) I thought it had stopping power
3) I thought it could turn viral
4) I like the word fuck
5) I believe it pays off to take risks

I also had a back up card that did not read so scandalously; I used that one when I thought my "fuck" card would not be received well.

I did not get the uber-cool-2-year-6-months-at-4-IPG-agencies-in-NY-program job, maybe because of my card.

I was right about number 3

I was wrong about number 5, at least in this case.

My viral card made it over to the side that I figured would not appreciate it. Long story short (It's a short story), I got a distressed call asking me what I could have possibly been thinking distributing a business card with the word "fuck" on it.

Today I saw this business card, from this company in the UK.

I wonder how many clients they have passed by with a card like that... I wonder how much money they have made with a card like that...

SETH SAYS DON'T STOP

2006-04-26T22:13:00.000-07:00

This is a copy and paste straight from the master --

Done.

What happens when your inbox is empty?

What happens when all the agenda items and all the incoming emails are cleared?

Time to go home.

A job well done. Congratulations, you earned your paycheck.

This is the factory mindset that has been drilled into us since kindergarten. You get assignments, you do your best, and you finish them.

It is at this point that we draw the line between workers and entrepreneurs, between people who work in marketing and marketers.

The challenge is NOT to empty your inbox. The challenge is not to get your boss to tell you what to do.

The challenge is to ask a two part question:

What next? What now?

Asking is the hard part.

Seth Godin

Hugh

DO THE RIGHT THING

2006-04-25T09:46:00.000-07:00

Thanks for the pic,Chuck

Choice is a capitalist, and therefore American, institution. Our system is built on the idea that, if given the choice, consumers will choose the best product, will support the best politician and live the best life.

That's survival of the fittest (option)

I heard on NPR, this morning, about a recent study that says that there are two types of people:

Maxamisers and Satifyers --

The study followed both of these groups as they left college and searched for a job.

As you could guess, Maximizers put the maximum number of options on their plate for weighing.

Satisfyers chose from a much smaller group of choices.

----------

Maximizers, once they finally made their choice, made more money at their jobs (like 25% more), but they tended to be more depressed, anxious and all around unhappy -- Satisfyers made less, but were happier.

----------

Turns out that choice may not be all that good for the human condition.......blasphemy!

----------

Sounds about right to me.

Advertising is not about choice.

The brand-culture/culture-brand landscape is all about cutting out unnecessary choice. Good brands are signals in the fog. A strong brand takes a stand, and is unmistakable, it is recognizable, it is unapologetically itself

Take a look at Twinsumers.

Basically, we use other peoples brand signals, that we think align with our own, and judge other brands we are not familiar with by our Twinsumers compass.

-- is this new?

One of the google definitions I particularly like of Culture is: a set of learned beliefs, values and behaviors the way of life shared by the members of a society.

How about this one:

The integrated pattern of human knowledge, belief, and behavior that depends upon man's capacity for learning and transmitting knowledge to succeeding generations.

or

learned behavior of people

I have never been a big fan of tradition, customs or those sorts of soul crushing incarnations of culture - but - culture as an eliminator of the superfluous? That's a culture I can get on board with.

So now it is clear to me, culture exists to combat the negative effects of choice! Or, rather culture exists to make choice meaningful to give us meaningful choices.

Choice + Culture = Meaningful Choices

Culture is your learned values and actions shared by a society. A good brand facilitates this learning by being a signal for people to read in the fog of superfluous choice

Values and Actions + Reading the Signals = Culture

that means:

Choice + (Your Values + Brand) = Meaningful Choices

Thanks advertising!

--P.S. a lot of advertising sucks, seriously.

I KNOW WHAT YOU ARE THINKING

2006-04-18T12:44:00.000-07:00

You're thinking, "GMAC, I love all of the jokes we make at our late night NSAC meetings, but how can I immortalize them on my computer screen?"

As usual, We Deliver. Here are your desktop backgrounds.

(Click to download)

HOW TO GET AN "A" IN CORY'S ENTERTAINMENT MARKETING CLASS

2006-04-15T14:08:00.000-07:00

Clerks 2 is coming out soon.

I saw the trailer in Scary Movie 4.
This is it.

They are doing this online promotion on YouTube. The best part is that what makes Jay and Silent Bob movies so good (except Jersey Girl of course), its that "we don't really care if you like what we make, we are going to make it anyway and you will like it" attitude. The YouTube video actually insults the person watching it, directly. Then makes fun of the distributor, YouTube. What follows is a behind the scenes clips that look a lot like a late night NSAC meeting - just insert computer lab with no windows and weird guy named "Skeet Skeet".

DOWNLOAD SEXY DESKTOPS FROM CIRCLE ADVERTISING

2006-04-14T16:41:00.000-07:00

(Click to download)

(click to download)

Thanks Job, see you on Monday when you attempt to describe your genius to us.

That's Job -->

YOU'VE GOT THE RIGHT IDEA

2006-04-14T16:23:00.000-07:00

Fo' Real knows what he is doing. Clearly.

So does Rob, if he gets a job at his internship at MTV media sales

Turns out we all do, except Job and Pooli.

Advertising manager is ranked as number 11 on MONEY's Top 50 Jobs In America.

Public relations specialist ranked 20, Account Exec ranked 29, Writer (like as in Copy__) ranked 25.

Creative, Art director, and Insane Creative Genius (Chapman has at least 2), did not make the list.

The best job, at #1, is Software Engineer, but don’t worry, we all make more money than them.

Thanks AdFreak

ADDY GOLD OR ADDY BEST IN SHOW? HOW ABOUT BOTH

2006-04-06T21:12:00.000-07:00

Congratulations to last years NSAC team for winning OC Addy Gold and Best in Show for this spot from our campaign.

Sexy.

UPDATE: YACHT ROCK IS GOOD

2006-04-04T11:47:00.000-07:00

Really, check out Yacht Rock on Channel 101. It is one of the Prime time Shows. Start from the beginning, it's worth it.

CHANEL 101 KEEPS SLUTTY VIRAL VIDEO'S HONEST

2006-04-04T09:50:00.000-07:00

You may have heard about YouTube, or Turbo Nick ( Nick as in Nickelodeon )

Two major viral video portals you may not know of yet are Channel 101 and Channel 102. Think of these sites as the localized, viral video equivalents to The networks.

Here’s how it works: anyone can submit a TV show pilot (up to five minutes long). Every month the shows are screened for live audiences in Los Angeles (Channel 101) and New York (Channel 102), and viewers can vote on which shows to renew and which shows to cancel. The top five shows then become the “prime time” lineup, while the losing shows are cancelled forever. At the next month’s viewing, the prime time shows test new episodes against a new selection of pilots, and so on. Plus, you can download episodes you like to iTunes and syndicate those series you like through iTunes Video.

Its about time someone took these viral videos an honest woman out of them, eventually we will need to filter out the crap for consumer generated media worth watching. This seems like a good try.

Thanks, Trendcentral Newsletter!

THIS JUST IN: IF YOU CAN DO THE ROBOT TO IT, IT'S PERFECT

2006-04-03T18:41:00.000-07:00

This just in from the Intern Desk:

Today I sat in on a meeting with the WB music Team and the good creatives down here at the internship. They were talking about possible new music to use in upcoming spots for a discount 20-something retailer (rhymes with Bold Snaily) and another upcoming Cell Phone provider (Their name is the same as the Toyota Tundra in Australia - a dollar to anyone who can guess that, except Jeremy or Ashley.)

From the CD with a semi mullet as the Flaming Lips' song "The Yea Yea Yea Song" plays, "This is perfect, if you can do the robot to it you know it's perfect".

He then proceeded to do the robot.

Also established at this meeting: Paris Hilton's new CD is probably not going to be a total flop. It was produced by Dr. Dre's protégé and it has very little of her singing. Mostly just her faking Orgasms and talking. One WB exec described it as "Clubby".

Then a joke was made about Paris Hilton being easy.

All agreed.

BRAND NAME GENERATOR

2006-03-29T21:51:00.000-08:00

e book out to print, I suppose. But you never know when you will need some sort of silly brand name.

Go to the generator to make your own.

Mine is Amplifico.

We could have used this before we sent th

2006-03-29T21:36:00.000-08:00

This is an ad that tells people to attack their children..... Kind of

TAKE A WEEK OFF, YOU DESERVE IT

2006-03-20T10:48:00.000-08:00

GMAC loves you, but we are crazy right now with NSAC. See you in a week or so.

MEET THE LUCKY ONES 2: BACK FOR THE VERY FIRST TIME

2006-03-13T19:03:00.000-08:00

Via - Ad Rants

Lincoln Mercury, which previously launched a serial Internet-based movie called Meet The Lucky Ones, is launching two new webisodes featuring the Mercury Milan mid-size sedan and the new Zephyr, Lincoln's first entry-luxury sedan. It's Ok if you never heard of MTLO, Good Morning Ad Club wasn't up yet. Basically it was a quirky, Wes Anderson-esque soap comedy involving a group of acquaintances. Very entertaining (and award winning.

Now they're doing it again with lovelybysurprise and The Nevrything. It's a good example of quirky comedy done tastefully to sell a luxury product.

THE COP OUT: MORE FROM HAPPY INTERNS

2006-03-13T18:59:00.000-08:00

Live your internship through me at Good Cheese Comes From Happy Interns

---
The Proxy
My supervisor was not in today. Instead, she gave me directions over the phone. I had to pick up some tapes and get them back to the editors (they call them Mr. Ed) in order to make a montage by tomorrow morning.

He wasn't that happy to see me.

I picked up the tapes from the Valet at my bosses condos in Marina Del Ray. That place was sexy.

I also got to send another e-mail to The Client (I chose to capitalize The Client, maybe I should consider spelling it with a "_" as in "The C_t") It is cool, but scary. Every time I press send my heart drops, and I know i fucked up, misspelled something or accidentally sent them porn.

usually it turns out I was over reacting (usually).

Finally I spent the rest of the afternoon copying a folder, exactly as it was handed to me. ("with the stickies and handwritten notes exactly as they are on here") which at times meant 2-sided copies of the notes taken on the back of pages. Plus, it was highly delicate information, so I was cautioned not to let anyone else see what I was copying.

The result was me looking like I was stealing confidential information, good thing no one knew that I am black...

I PUT MY HAND UP THE SKIRT, AND THE AD GODS SMILED

2006-03-06T18:33:00.000-08:00

Rob said "If (an idea we were all discussing at Circle) isn't non-traditional what is?"

I said, "I don't know, but (the idea) isn't. I guarantee that, like, every other team will do it."

Zack said, "Will you just stop being yourself for a while."

I wish we had thought of this.

Via Ad Hunt for axefantasy.com placed at cybercafe's

PRA GIRLS MAKE GRRRS

2006-02-28T12:52:00.000-08:00

Facebook already knows that PRA women are hot(t), but it turns out that they will also be rich. (Not just the members of Future Trophy Wives of America)

AdFreak notes that they get paid more then men.

"According to a CNN/Money article that discusses a book on earnings and gender. In the category “advertising and promotions managers,” women earn an average of $42,068, while men get $40,144. The relatively few professions in which women typically out-earn men also include: legislators, motion-picture projectionists, funeral-service workers, crossing guards and aerospace engineers."

Read More

CELEBRITIES CHOKE ON YOUR PRODUCT = GOOD MARKETING

2006-02-28T12:06:00.000-08:00

"Last fall, Jones Soda made two appearances on Good Morning America. In one, anchor Diane Sawyer sipped the company's Brussels Sprout soda and gagged. In the other, commentator Joel Siegel asked for a sea-sickness remedy before sampling a flavor called Broccoli Casserole."

There is a story in INC about a sexy marketing tactic involving an Unpalatable version of your own product.

Jones Soda actually made something that no one would want, gave it to on-air personalities and considered it a victory, when, they talked on air about how disgusting their product is.

"Most beverage makers would cringe at the thought of well-known television personalities choking on their soda in front of millions of viewers. But not Peter van Stolk, who founded Seattle-based Jones Soda in 1996. Van Stolk, whose company caters to hipsters in their teens and twenties, has always been known for offbeat marketing tactics."

"If your competition can't figure out your next move, they can't get you." Says founder of the Seattle-based Jones Soda, Van Stolk

STORIES FROM THE INTERN DESK: BEGGING FOR A BINDERING

2006-02-28T11:57:00.000-08:00

Live your internship through me, here.

-------------
Today was my first Monday. I was able to hammer out some real work today.

"Always say yes."

1- I finished organizing the Cheese Market News, 2005 Binder.(with pictures!)

2- I laid out all the status bulletins... Now they are primed for a good bindering.

3- I did one last pass over a brochure for one of our pro bono's, now our lawyers can rest easy. Even found some things that were originally missed.
------------

Is that all you say?
Yes, yes it is.
(Or is it?)

Yes.

Maybe.

WHEN THE SWEET SPOT JUST WON'T DO

2006-02-28T11:44:00.000-08:00

Chances are, you were at the Ad Club event yesterday at noon with Ian Crockett, President of the OC Ad Club, and Owner of Hunter Barth. It was standing room only.

Ian said something that really stuck to me: "Best thing for pitching to a new client is to know their business- best way to do that is follow the money."

Follow the money.

Today I noticed that Seth points out on his blog that sometimes our natural tendencies in business- that is to focus on what makes your business the most money.. i.e. "The Sweet Spot" might not always be the best idea.

"Over time, you'll start to develop slight variations on your sweetspot. If one kind of martini is good, then a few are even better. Pancake houses start selling Swedish, German and even Brazilian pancakes. Insurance companies start selling a dozen different variations on whole life."

"Clusters work because people are likely to be drawn to a crowd. They also work because making a good, better, best comparison gives us the confidence to go ahead and buy something. "

"Clusters have a few problems. The first is that you inevitably leave people out. If your restaurant serves nothing but spicy food, then the odd duck who came with a group and doesn't like spicy food is going to go away unhappy."

"And most of all, clusters make it hard to develop new sweetspots. First-class long-haul travel was a great sweetspot for Pan Am, but when the world changed, they got hammered."

I have a question for you, Chappy:

When is it a good idea to diversify or fragment a brand, and when is it best to be "all in one place"?

YOU CAN'T STOP THE CHILDREN OF THE ADVOLUTION

2006-02-23T09:07:00.000-08:00

A day of reckoning is upon us. Time to figure it out. Time to get a clue(train)

Here we are, students at the cusp of a revolution in our chosen industry. We work our asses of as that risky group of Ad Clubbers who write things on oranges, tell Yahoo! that they should release commercials on the internet with no logo, defend original thinking at OC lectures, give a presentation with a dog...

When the interviewer at the agency asks us our favorite cuss word, we tell them.

When NSAC hands us tap shoes, we dance on the table.

When NSAC hands us a mailbox, we hand them Sexy right back.

Are you a Child of the Advolution?

TAKING THE HIGH ROAD

2006-02-20T09:58:00.000-08:00

This post makes potty jokes.

I don't know when this is ever true... --AdRants

This is what I call nontraditional.

NBC TO VIEWERS, "STOP WATCHING."

2006-02-19T12:10:00.000-08:00

Defamer points out that Boing Boing has learned from YouTube that NBC has sent a Cease and Desist to You Tube demanding they stop allowing the distribution of the "Lazy Sunday: The Chronic-les of Narnia" SNL scetch.

Who knows the full reason behind NBC's decision, maybe they don't like the idea of our demographic watching SNL, or maybe they don't want too many people to see their content, talk about it, share it and love it.

It is likely due to some sort of copyright or paying talent thing. Here is the deal with that:

It turns out that one of the more common ways to pay talent, for art and other things is to to buy the rights for a certain amount of time, like say a year of use for i picture of Cows grazing, and pay the talent for the number of times a voice over spot with a nasally congested chicken will be airing.

That model has been all well and good for the past 50 years... but now things have to change. Technology has allowed us to enjoy the content we love any time we want. For marketers that is a beautiful statement. We get to make good stuff, and if our market likes it, they will actually expose themselves and their friends to it over and over.

I think I just had an orgasm.

I am not smart enough to figure out how that is going to work, but someone should be. That someone is most likely in the Chapman Ad club.. so hire them all.

HAPPY VALENTINE'S DAY

2006-02-17T09:14:00.000-08:00

-Via The Gallery

ISN'T THAT A LITTLE PRICEY?

2006-02-16T09:15:00.000-08:00

- Gawker

SOME BRANDS ARE SORRY ABOUT BUSH

2006-02-16T08:49:00.000-08:00

At the bottom, in french, you will see "We're sorry our president is an idiot. We didn't vote for him".

Russel Davies says " That's a brand with a point of view."

LOCAL CHAPPY GOES TO MECCA, SEE'S OC, RETURNS TO OC

2006-02-14T22:56:00.000-08:00

I apologize for the lack of posts. I have been away in New York City.

I should point out some things about our friends to the north east.

1) It snows where they live

2)They are the advertising center of the galaxy

3) The Chapman Ad Program is damn sexy, and the OC is not out of the loop.

While I was there I was delighted to see some of our home grown work bathing in the snow.

Y&R Irvin's "Extraordinary" campaign, thanks Jenna.

and

A crowd favorite, DGWB in Santa Ana's work for Argent Mortgage LLC, a Client for which both I and Jeremy have interned.

Y&R SAN FRAN TASTES MORE LIKE REGULAR

2006-02-02T17:35:00.000-08:00

Zack's excessive commas and run-on sentences points to, what he considers, "unprecedented idiocracy." of the number of flavors in DR. Pepper.

They did do something right, however. Today they chose our sexy siblings to the north, San Francisco, to handle their business. That's good for Northies like me, Kate and Amanda. And for Y&R SF, that business is worth about $100 million. With that kind of budget they can afford to buy off Zack's Blog.

BRITNEY SPEARS BACK IN ACTION FOR HOT NEW ENDORSEMENT

2006-02-01T11:12:00.000-08:00

Britney Spears trades down, eats.

Gallery of the absurd

SO CLOSE WE CAN TASTE IT

2006-01-31T10:33:00.000-08:00

Circle Meeting at 4:00 in BK 211.

GREAT TEAM- YOU WOULD BE LUCKY TO BE THEM

2006-01-30T21:17:00.000-08:00

The blogger whose mouth runneyth over points out that the Chapman Ad Club is cool. I tend to agree.

Who are those sexies? (from left to right)

Job hall, a mystic, of sorts.

Rob Harrington, Merlin, president.

Stephy Pool, her mind is a combination of magma and puppies, sometimes the magma catches a puppy napping and you can't help but watch. (I wish I thought of that.)

Zack Marker, a storm cloud follows him, also he is a gangster rapper.

Fiona Beitdashtoo, came up with a wild story involving 15 shots of something and a chicken in a place.

Amanda Medeiros, Media head, all around cute

Evan, me, VP, I can't say things about myself - can I?

Lilia, Self proclaimed potted plant, though I think the opposite

Think you're missing? You're missing out, the Chapman Ad Club is all about running off to exotic Newport Beach locations to hang out with local advertising big shots. So join.

HOW TO GET AN 'A' IN CORY'S ENTERTAINMENT MARKETING CLASS. VOL. 4

2006-01-26T14:20:00.000-08:00

HAVE SEX.

Those crazy Brits (no doubt related to Anthony or friends of Stephy) have done a study over "a fortnight" and revealed that those who have "penetrative intercourse…were found to be the least stressed, and their blood pressure returned to normal faster than those who had engaged in other forms of sexual activity such as masturbation."

They tested stress levels by having the subjects give presentations.

But Dr Peter Bull, a social and political psychologist at the University of York, said there were other ways to prepare for a speech that were more likely to reduce stress.

He said: "You are probably better off thinking about what you are going to say, and preparing thoroughly.

I am going to leave any insinuations to this years NSAC presentation team.

THE EVOLUTION OF BELOW THE LINE

2006-01-25T15:35:00.000-08:00

It was all about Bumvertising only months ago. Now, courtesy of Influx Insights, (run by sexy Nor Cal Agency Butler Shine Stern & Partners, who didn't return my calls) I am pleased to share with you "Streetmusicvertising" - I made that word up-.

quoath Influx:

"The concept first dreamed up by British band Travis, is now being deployed to market the UK release of the soundtrack and movie, Walk the Line, the Johnny Cash biopic.

Sony is paying its street musicians around $80/day to sing the Cash tunes. "

I really think this is cool... and in this case it is so below the line that you could be walking down the street, hear " A Boy Named Sue" and think, "I'm kinda in the mood to see the Johnny Cash movie."

MARKERS TO CONSUMERS: BUY OUR PRODUCT OR BURN IN HELL

2006-01-25T11:13:00.000-08:00

Via Ad Rants

The "buy our shit or you will die" approach isn't usually found on billboards unless you are Zambia-based roofer Harvey Tile. On the board, Harvey Tiles proclaims, "A roof without Harvey Tiles is like being Burnt in Hell without a savior."

- Remind you of anybody?

2006-01-05T20:16:00.000-08:00

Via Seth's Blog

_____
From Scott Hampton: unNotified Bodies - Stubborn Resistance to Change.

Sometimes I use this as an example when I'm at client sites. I tell them the moral of the story, too: "If you can't change the little things in your methods, you'll never change the big things. Pick something, make it better. Don't worry if it is just a little thing. If you lather, rinse, and repeat that a few times, you will have made a big difference. BUT if you wait for everyone else to change BEFORE you will, remember that everyone else is thinking the same thing, and so nobody will change anything. Don't wait for permission, or worry about doing something different, or invent reasons why you don't have authority. Somebody has to make the first move. It might as well be you. Change your world, today."

If you aren't doing anything different, how can you expect to accomplish anything different?
_____

Registration is now open for the 2006 Orange County Addy Awards. Please visit www.ocadclub.org to register.

2006-01-05T19:09:00.000-08:00

And yes, Students can win! Submit your work Chapy's and Filmy's

THE CONCERNED WOMEN OF AMERICA ARE CONCERNED ABOUT LITTLE GILS GENDER

2006-01-05T14:50:00.000-08:00

The CWA is pissed. This conservative Christian movement raised flags against Mattel for giving kids too many options in an online Barbie poll.

"The age choices are 4-8, but as Bob Knight, Director of CWA’s Culture & Family Institute, notes children are given three options for their choice of gender."

Mattel has also recently been boycotted by CWA for its partnership with American Girl Dolls who supports Girls Inc a group that "is a national nonprofit youth organization dedicated to inspiring all girls to be strong, smart, and bold." (as per their website). CWA was mad that Girls Inc supports sex ed and is pro choice.

Ad Club Alumni, Former Research/ Culture Department Head, NSAC Presenter and Red Shoed Hottie, Christina Edwards is reppin' at Y&R, Irvine as we speak. Mattel is their client. As Cory says, OC is the center of the universe.

(Note: Ad Club president Kate Lennon, and Jenna Nicoletti have and continue to intern at Y&R, respectively.)

MIRA! NEW LINKS!

2005-12-31T13:15:00.000-08:00

What a relaxing vacation. Unfortunately, I need a little Ad Club Lovin' every once and a while. So I updated the links to the right, look, they even have tag lines!

GAP PEOPLE HATE THE GAP

2005-12-19T19:27:00.000-08:00

Take some time out of your day to watch people destroy the Gap.

The spot only played in select DMA's, OC not being one of them. But this spot for Gap is hilarious.

I suggest you watch this alternate version of the ad, it takes a while to load, but its worth it. Here is the low down according to Adfreak

" “A- for the ad itself, D- for the implementation.” Stevenson thinks the company should have run the ad nationally as part of a general rebranding effort instead of locally as a heads-up about store renovations"

THE :30 SECOND SPOT IS DEAD

2005-12-17T11:15:00.000-08:00

The world of the blogosphere is full of phrases that exclaim the end of this or that as we know it. Most of the best blogs are written by consultants who sell solutions to business problems, so of course they would want us to believe their premonitions of doom. Not that they are wrong.

I like saying things are dead too, even though I'm no consultant. I also am loving the book Joseph Jaffe sent me "Life After The :30 Spot".

--- Background:
I read here that if you promise to review Jaffe's book on your blog he will send you a signed copy.
---
Well I got my copy last week, but you know how finals are.

So I opened it this morning, and blew through 7 chapters in less than an hour. I still have more to go, but I had to take a break and acknowledge its greatness. Check back later for a full review.

Q Q Q Q-UNIT

2005-12-02T19:23:00.000-08:00

Well I must first admit that this is not about advertising, or even Orange County...

But it is about someone very special to Circle, that imaginary agency of ours (thanks to Job and is unhealthy and puzzling obsession with him). Remember The Grey Album? Well Agenda has brought to us Q-Unit a Queen and Fiddy Cent mashup.

With tracks like...

This is how we bite the dust

and

Bohemian Wangsta

wow.

SEXYNESSAFACTION GONE WRONG

2005-11-30T11:28:00.000-08:00

When I saw these logos on Ad Jab I could not resist bringing them up. (chuckle)

It really is amazing what they will let some artists get away with. What really gets me is how they could not see that their logo is a giant penis!

Go here to see the winner that is so nasty that I can not even put it up here.

2005-11-29T14:34:00.000-08:00

Thanks to The Superficial

2005-11-28T20:02:00.000-08:00

from Ad Blather

HEY CHAPPIES AND FILMIES, DO YOU HAVE THE BEST IDEA SINCE SLICED BREAD?

2005-11-21T17:06:00.000-08:00

You might...

" Sliced Bread is a national call for fresh, common sense ideas. A call for ideas that will strengthen our economy and improve the day-to-day lives of working men and women and their families. It’s also a place where ordinary Americans and experts alike can discuss the important economic issues of our times. "

"Since Sliced Bread is so serious about finding and rewarding good ideas that a panel of respected thinkers and community leaders will choose 21 finalists and public voting will determine the top three ideas. "

"The winner receives a grand prize of $100,000 and our commitment to work to make the idea a reality. The two runners-up take home $50,000. All 21 ideas will be featured in a book to be published in 2006."

Sliced Bread

CUT AND PASTE: GOODBY AND FRAPPUCCINO TO MAKE BABIES

2005-11-18T11:21:00.000-08:00

Good news for our neighbors to the north, and the sexy, sexy home locale of Amanda, past presidential goddess Kate, Nidhi and I...

(AdAge.com) -- Starbucks Coffee Co. and PepsiCo awarded Omnicom Group’s Goodby, Silverstein & Partners, San Francisco, its $12 million Frappuccino advertising account.

THE SHIRTLESS GUY MAKES IT TO THE ADBLOG RADAR

2005-11-14T19:48:00.000-08:00

You know him. Now he is making Chapman Famous on the net thanks to an advertising blog. Make sure to mention it at your next interview.

SOME SEXY MONDAY NIGHT READING and BRAS THAT SAVE THE WORLD

2005-11-14T18:28:00.000-08:00

First, check out this interview with SVP Marketing at Starbucks Anne Saunders.
"A favorite saying we have around here
is, “we’re not in the coffee business, serving
people; we’re in the people business, serving
coffee."

Then, if your feeling really frisky, make sure to check out this article that tackles the role of pop language in our everyday lives. It makes some broad conclusions and talks a lot about the "media".

"Here's my definition: Pop language is, most obviously, verbal expression that is widely popular and is part of popular culture. Beyond that, it's language that pops out of its surroundings; conveys more attitude than literal meaning; pulses with a sense of an invisible chorus speaking it, too; and, when properly inflected, pulls attention, and probably consensus, its way."

"Pop speech is a form of entertainment that almost anyone can perform. It connects people instantly. It can keep conversations bobbing with humor and work against our taking ourselves too seriously. It's nothing if not accessible.

But while pop language is fun, useful, and free, it is so in the same way that advertising-supported media is fun, useful, and "free": It requires subtle social and political trade-offs. And so I come not to praise pop, but to ask, What do we lose and gain in the deal?"

Still not satisfied? Heated bra aims to save the world. Need I say more?

Also, Fiddy Cent's movie kills...

ON CORY AND CABLE and STORY STORY STORY

2005-11-12T13:12:00.000-08:00

Two years ago, president and soon to be president Kate Lenon and Sam pointed out that University of Nevada Reno NSAC team said "story" a lot. They did, it was sort of their big Idea. Every time one presenter said "story" it would be echoed by the other 4.

"Story"
"Story"
"Story"

Chapman Ad Club seems to be all about story too. In fact, that whole thing about narrative is not unique to any of us.

Cory pointed out Logo, they are all about story too, apparently.

I like Logo, I am glad it exists...

If Cory were writing this I am sure he would say "Who can weave a better story? Chapman Ad Club, that's who." Then shed a tear.

2005-11-09T13:44:00.000-08:00

MORE ON GET IN THE BOX

2005-11-09T13:32:00.000-08:00

See the post below if you are confused.

"stop solving your problems from the outside in. Get back in the box and do the thing you actually do best. This disciplined commitment to your own core passion - and not a consultant, ad campaign, or business plan - is the source of true innovation."

You know, the disconnect.

HEY CIRCLE, GET BACK IN THE BOX!

2005-11-08T17:03:00.000-08:00

There is a genius named Douglas Rushkoff , well account planning Info Sight Influx thinks he is. Anyway her recently wrote book with some Postal worthy inspiration.

"Just last year, I got a phone call from the CEO of a home electronics chain, asking if I could devise a new communications strategy for him. He had read one of my books on Internet culture and was wondering if I could help him make use of some of this 'below the line' advertising he'd been hearing so much about lately. He wanted his marketing to be 'less Saatchi and Saatchi and more craigslist...............

That's when it hit me: What this fellow needed was not to hire companies who could market like craigslist but to be more like craigslist, himself. That is, simply understand what specific product or service he's really offering, and then do it as well and expertly as possible. That's not what he wanted to hear. No, he wanted a new marketing campaign to define his business for him, from the outside in.

Too many companies are obsessed with window dressing because they're reluctant, no, afraid, to look at whatever it is they really do and evaluate it from the inside out."

Ponder...

PANEXA: ASK YOUR DOCTOR FOR A REASON TO USE IT

2005-11-07T18:54:00.000-08:00

See the site

"Pregnant women, or women who plan to become pregnant, should avoid taking PANEXAor handling broken tablets. Or intact tablets. Women considering some day becoming pregnant, who have ever been pregnant, who have had a pregnant friend or pet, or who have seen other pregnant women, naked or otherwise, should also follow these precautions:Do not handle PANEXA tablets, containers, or related literature. If a PANEXA product nears your field of vision, avert your eyes. Try not to say the word "PANEXA." If you do happen to pronounce the syllables, spit thrice and soak your hands in iodine. If you hear the words spoken, live or via recorded medium, cover your ears and immediately see a specialist to try and staunch the bleeding. Try not to think too hard about PANEXA. In fact, don't ever even think about it at all. Pretend you never heard of PANEXA, and never will. Drop this magazine immediately, and get the hell out of here as fast as you fucking can. Go on, get out of here. You'll thank me.

If you should be aware of a pregnant woman who has handled PANEXA, attempt to warn the peoples of earth of the mind-numbing horror that is about to unfold. Also, drink plenty of liquids."

THROW AWAY YOUR TEXT BOOKS!

2005-11-07T13:48:00.000-08:00

Then again, you most likely should not. But Mark Lewis, a planner in Detroit muses on the old fashion funnel model of marketing...

awareness - familiarity - attitude - action

He says: "I think most planners reading this probably know that this doesn't fit with how the world really works (this is a reflection on the client). For example, we know attitude forms after action."

So he thinks the model should look more like this...

Intrigue - Investigation - Action

Or maybe even more revolutionary...

Intrigue (among a small group) - co-option - investigation - consideration/opinion - publicity

"The implication here is that we start with a small target audience, creating intrigue among them and allowing them to co-opt and have input on the product. News about the product then spreads organically through the evagelists encouraging people to investigate. Mass ads come last, after the brand has built a base."

That sounds almost mailbox-like, or maybe that is just me. But one thing that should be noted, in order for that model to work, the product needs to be remarkable

PONDER THIS ADCLUBBER

2005-11-07T13:30:00.001-08:00

CHAPMAN STUDENTS SHOULD READ MORE DEFAMER

2005-10-31T17:55:00.000-08:00

Nothing says "I keep in touch with the worlds of entertainment, media and communications" like a healthy obsession with Gawker Media. Gawker media has at least 3 good websites on its list, two of which are Gawker and Defamer, the third one you will have to find for yourself. Here is Defamer's entertainment trade roundup:

· Owen “The Butterscotch Stallion” Wilson shakes his glorious mane and gallops proudly away from Paramount’s The Secret Life of Walter Mitty, possibly due to the studio’s inability to find a female co-star meeting the Stallion’s exacting standards. In a tragic downgrade, Zach Braff is now considered the frontrunner to take Wilson’s place. [THR]

· Fox orders a pilot of the Jerry “All Your TV Are Belong To Me” Bruckheimer celebrity-lawyer procedural American Crime. Bored of merely recycling concepts, Bruckheimer mixes things up by reusing titles, as American Crime was the original name of CBS’s Close to Home. [Variety]

· Jennifer Garner’s Vandalia Films sets up erotic thriller Sabbatical at Touchstone as a starring vehicle for the actress, who bravely refuses to believe that marrying Ben Affleck has effectively ended her career. [THR]

· Touchstone TV rewards Grey’s Anatomy showrunner Jim Parriott for his breakout, post-Housewives timeslot hit with a three year overall deal. [Variety]

· NBC ponders moving My Name is Earl to highly competitive (and lucrative) Thursday night, but Fox might be mulling a shift of juggernaut American Idol to that night as well, likely resulting in untold Must See TV ratings carnage. [THR]

2005-10-31T16:56:00.000-08:00

I would like to think that the Ad Club has not asked you to shave too many things over the years. But you definitely need to shave your Yeti.

2005-10-30T16:24:00.000-08:00

SAATCHI's CHIEF CREATIVE OFFICER FOLLOWS CHAPMAN STUDENTS

2005-10-25T15:19:00.000-07:00

Over the summer there were a total of 3 Chapman Ad Club members at Saatchi and Saatchi in LA.
Jeremy Belanger, now at Dreamworks.
Ashley Beall, now in Italia.
Evan, me, (client side) now at O'Leary and Partners.

The latest to leave Saatchi LA is Chief Creative Officer Steve Rabosky.

2005-10-24T20:23:00.000-07:00

Cartoon via Hugh

Most of us are here because we want to be creative and also make money. We want to do something we love and we want to make something of significance. It is easy to get caught up in the AAF internships or agency visits or speakers or resume workshops... focus so much on the future and forget that you also have to LIVE during that time. With the exception of Rob, Nate and Job, most of us have more than half of our lives left on this planet.

That is why I recommend that any student who thinks they may, by any chance, be a creative person, in any way, download this.

Seriously, read it. You won't be sorry.

COPY WRITING CARTOONS

2005-10-24T13:35:00.000-07:00

Via This site

KEN CONSIDERS NEW LOOK TO WIN OVER BARBIE, CHRISTINA EDWARDS SAYS,"I DON’T WORK IN THAT DEPARTMENT!"

2005-10-24T13:04:00.000-07:00

Chapman has some pretty smart and good looking people at Y&R Brands in Irvine. They are no doubt in cahoots with the genius that is trying to get Ken back with Barbie.

Those two have been split up for a while now, ever since Barbie met Blain... but the public is thirsty to see Barbie and ken back together. Maybe that will dislodge our young girls' fascination with those bug eyed, big footed Bratz.

2005-10-20T10:13:00.000-07:00

From Adverblog

A Clerasil ad using the Hermann grid illusion.
Copy says: As soon as a black spot appears, use Clearasil.

WEDNESDAY 10/19/05

2005-10-20T09:34:00.000-07:00

-Percent Change From the Comparable Year-Ago Evening (Wednesday 10/20/04):
CBS: +13, ABC: +10, UPN: -20, NBC: -20, WB: -33, Fox: -53

----------

Fast Affiliate Ratings

-Total Viewers:
ABC: 13.45 million, Fox: 12.43, CBS: 11.22, NBC: 9.39, UPN: 4.21, WB: 2.77

-Adults 18-49:
ABC: 5.7/14, Fox: 4.1/10, CBS: 3.6/ 9, NBC: 3.2/ 8, UPN: 2.0/ 5, WB: 1.3/ 3

----------

-Yesterday's Winners:
America's Next Top Model (UPN), Lost (ABC)

-Honorable Mention:
Criminal Minds (CBS)

-Disappointing:
One Tree Hill (WB), Veronica Mars (UPN)

-Yesterday's Losers:
Still Standing (CBS), The Apprentice: Martha Stewart (NBC), Related (WB)

-- Via Marc Berman of Programming Insider

TUESDAY 10/18/05

2005-10-19T13:29:00.000-07:00

-Percent Change From the Comparable Year-Ago Evening (Tuesday 10/19/04):
ABC: +44, CBS: +16, NBC and WB: - 4 each, UPN: -30, Fox: -70

----------

Fast Affiliate Ratings

-Total Viewers:
CBS: 12.79 million, ABC: 11.74, NBC: 10.86, Fox: 6.32, WB: 5.38, UPN: 1.90

-Adults 18-49:
NBC: 4.5/12, CBS: 4.0/11, ABC: 3.5/ 9, WB: 2.5/ 6, Fox: 2.3/ 6, UPN: 0.8/ 2

----------

-Yesterday's Winners:
NCIS (CBS), Gilmore Girls (WB), Commander in Chief (ABC), My Name is Earl (NBC), Law & Order: SVU (NBC)

-Honorable Mention:
The Amazing Race 8 (CBS), Supernatural (WB)

-Yesterday's Losers:
According To Jim (ABC), America's Next Top Model R (UPN), The Office (NBC), Sex, Love & Secrets (UPN)

-- From Marc Berman of Programming Insider

ISRAEL GATHERS TO BASH McDONALD'S

2005-10-18T12:33:00.000-07:00

"Activists throughout Israel demonstrated Sunday afternoon to mark international anti-McDonald's day, by staging protests, presentations and other activities across the country."

"The organization for the liberation of animals in Israel (ALI) and the coalition against McDonald's have partnered together to form a unified front to fight the for the common cause. "

"They claim McDonald's harms animals, caging them in difficult conditions and slaughtering billions a year. The corporation is also accused of harming the environment by destroying the rainforests and producing waste, and causing starvation by using fertile land in poor countries for growing crops to feed animals used for fast food.

"McDonald's in Israel declined comment on the protest."

Read More

VIDEO: ANIMATION IS SEXY

2005-10-18T12:19:00.000-07:00

Check out this animation courtesy of HunterGather by way of PSFK for Nike.

MONDAY 10/17/05

2005-10-18T12:08:00.000-07:00

-Percent Change From the Comparable Year-Ago Evening (Sunday 10/17/04):
ABC: +43, NBC: +23, UPN: - 6, CBS: -10, WB: -28, Fox: -50

----------

Fast Affiliate Ratings

-Total Viewers:
CBS: 13.86 million, ABC: 12.59, NBC: 11.30, Fox: 10.46, UPN: 3.91, WB: 3.72

-Adults 18-49:
ABC: 5.0/12, CBS: 4.9/12, NBC: 4.0/10, Fox: 3.2/ 8, UPN: 1.7/ 4, WB: 1.5/ 4

----------

-Yesterday's Winners:
Two and a Half Men (CBS), CSI: Miami (CBS)

-Honorable Mention:
King of Queens (CBS), 7th Heaven (WB), How I Met Your Mother (CBS), All of Us (UPN), Monday Night Football (ABC), Las Vegas (NBC), Girlfriends (UPN), Medium (NBC)

-Yesterday's Losers:
Since I will spare the WB's Related because it was a repeat, not a single show from last night is a loser!

--- From Marc Berman of Media Week

DEFAMER DOES THE BOX OFFICE

2005-10-17T19:50:00.000-07:00

Copy and paste from Defamer.

"Yes, it’s Monday morning, and you’re fighting the feeling that plunging your letter opener deep into your heart would be much less painful than the week ahead. Drown out the self-annihilating chatter with the weekend’s box office numbers:

1. The Fog—$12.2 million
As screenings filled with a milky haze, audiences thought that clever studio promotional teams had rented fog machines to enhance their moviegoing experience. But delight turned to horror when they discovered that the “fog” billowing through the theaters was merely smoke rising from acutely disappointed patrons who had lit themselves on fire twenty minutes into the show.

2. Wallace & Gromit: The Curse of the Were-Rabbit—$11.7 million
If you’re not going to see family movies that actually seem to care about quality, you’re just part of the problem. Kidnap three toddlers and spend a day supporting quality cinema.

3. Elizabethtown—$11 million
If director Cameron Crowe had not worked with Tom Cruise—twice, no less—Elizabethtown would probably have pulled in $45 million in its opening weekend.

4. Flightplan—$6.5 million
The resurgent Jodie Foster is again such a huge movie star that her handlers will likely pressure her to knock up a 24-year-old stud, just to keep up appearances.

5. In Her Shoes—$6.1 million
From the NY Times, insight into Cameron Diaz’s process, courtesy of screen legend Shirley MacLaine: “Cameron used to spend the first hour of the rehearsal period talking about the problems she had getting out of her house and avoiding the photographers outside.”"

IF YOU MISSED KATE, YOU MISSED OUT

2005-10-17T18:11:00.000-07:00

Kate Lennon is widely regarded as the mother of the Ad Club.

Here is why:

She was one of the founding members of the Ad Club you know and love today.

She was president when we first started Circle Advertising, the student advertising agency... in fact, she was the first who had the guts to believe we could pull it off.

It's no surprise that she has climbed the agency ladder as if it were an elevator. And no surprise she continues to come back to her club to share her secrets of success.

Kate is a prime example of what the Ad Club represents, and what We Deliver.

SOME BRANDS MAKE BETTER DOORS THAN WINDOWS

2005-10-17T14:57:00.000-07:00

Here is a non-traditional ad placement idea from Luxist

The Fog Screen.

From Luxist:

"The FogScreen is a device that uses a suspended fog generating device to create a frame-free, walk-through frame. It works with standard video projectors. The fog is dry but is made of ordinary water without chemicals and you can project on both sides of the screen at one if you have two projectors. This would be amazing for an outdoor party. They can be rented for events but if you want your own the price is around 95,000 euros (approximately $114,380)."

MEDIA TRENDS ARE SEXY

2005-10-17T14:31:00.000-07:00

PR Week has an article on 10 Media Trends To Watch, check it out. If you don't feel like reading it, here are the 10 trends:

--Portability Of Video Content
--Blogs
--The Rise of Celebrity Weeklies
--Media Transparency
--The Rise Of Hispanic Media
--Business Woes From Newspapers
--Consolidation Of Print & Digital Depts In Media
--Source Agnostic
--Media Consolidation
--Refining Media Measurement

For students like me, it is hard to understand what the trades mean when they say that the world is changing. I mean, sometimes it seemed so obvious, like "The use of IM makes teens expect immediate communication"

"Duh", I always thought. But for those out in the real world, it's hard to go back on what they have been doing for the past 5, 10 or 50 years.

I always just look at it like this:

It used to be one way, and most of the people in the industry thought that way; but now things seem to say this, but still the majority of people in the industry are doing it the traditional way.

Was that confusing?

ANOTHER INSTALLMENT OF "HOW TO GET AN A IN ENTERTAIMENT MKGTING"

2005-10-17T13:54:00.000-07:00

Ad Age

Check out the video's of these big wigs talking about branded entertainment. Take notes and use it in your Entertainment Marketing Plan.

FROM AD BLATHER

2005-10-17T13:50:00.000-07:00

BIG THREE TO MEDIA BUYERS, "BUY CABLE, NOBODY IS WATCHING"

2005-10-17T13:40:00.000-07:00

From Ad Jab

Reports that the big three networks are considering revamping Friday nights into an all-repeat night have media buyers wringing their hands.

If that were to happen, one person says, buyers would have to look hard at buying time on cable, where it's still easy to find original programming on that night.The problem is that if the networks are writing off Friday night as a night no one watches TV then they're making the same assumption about the ads which decreases their value. After all, who's going to buy a ton of ad time on a night when even the programmers are convinced no one is watching.

I WANT MY iFILM

2005-10-17T13:32:00.000-07:00

From Media Week

MTV Networks has acquired film-enthusiast Web site iFilm.com for $49 million, reports Mike Shields. MTV, which had been rumored to be interested in
acquiring iFilm for several weeks, is likely looking to capitalizing on the ever-increasing demand for online video advertising. Ifilm reportedly
delivers over 30 million video streams per month.

SUNDAY 10/16/05

2005-10-17T13:28:00.000-07:00

-Percent Change From the Comparable Year-Ago Evening (Sunday 10/17/04):
ABC: +22, NBC: + 9, NBC: - 3, WB: - 4, CBS: - 5

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Fast Affiliate Ratings

-Total Viewers:
ABC: 17.01 million, CBS: 13.48, Fox: 10.57, NBC: 9.31, WB: 2.93

-Adults 18-49:
ABC: 7.4/18, CBS: 3.9/10, Fox: 3.4/ 8, NBC: 2.7/ 7, WB: 1.2/ 3

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-Yesterday's Winners:
60 Minutes (CBS), Extreme Makeover: Home Edition (ABC), Desperate Housewives (ABC), Grey's Anatomy (ABC)

-Honorable Mention:
Crossing Jordan (NBC)

-Time to Start Packing:
The West Wing (NBC), Charmed (WB)

-Yesterday's Losers:
Dateline (NBC), Walker, Texas Ranger: Trial by Fire (CBS), Blue Collar TV (WB

SATURDAY 10/15/05

2005-10-17T13:24:00.000-07:00

-Total Viewers:
CBS: 8.53 million, NBC: 7.61, Fox: 6.35, ABC: 4.05

-Adults 18-49:
NBC: 2.7/ 9, CBS: 2.2/ 7, Fox: 1.9/ 6, ABC: 1.2/ 4

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-Saturday's Winners:
Nothing

-Saturday's Losers:
The night overall

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FRIDAY DAILIES

2005-10-17T13:16:00.000-07:00

-Total Viewers:
CBS: 9.55 million, Fox: 7.91, NBC: 7.35, ABC: 6.78, UPN: 3.73, WB: 2.62

-Adults 18-49:
CBS: 2.5/ 8, Fox: 2.4/ 8, ABC: 2.3/ 7, NBC: 2.1/ 7, UPN: 1.5/ 5, WB: 1.1/ 4

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-Friday's Winners:
Numb3rs (CBS)

-Honorable Mention:
Ghost Whisperer (CBS)

-Friday's Losers:
What I Like About You (WB), Twins (WB), Hope & Faith (ABC), Hot Properties (ABC)

HALF OF INTERNET USERS WATCH VIDEO

2005-10-17T13:05:00.000-07:00

From Brian Morrissey

"NEW YORK More than half of Internet users watched online video in June, according to research released by ComScore Networks. "

"Web video offerings have grown this year, as more than half of U.S. Internet users now have broadband connections. On top of that, advertisers have shown keen interest in placing their TV advertisements online in the form of pre-roll video ads watched before clips.

ComScore found that men are more likely than women to watch Web video, representing a disproportionate 61 percent of Web video streamers against their 50 percent portion of the Internet audience. However, of those who watched Web video, males spent less than two minutes more time watching. "

I am one of them.... you should definitely watch this one.

Then there is Living.com, which I discovered while doing research at Toyota.

And of course there is Turbo Nick, but don't let Cory catch you.

THURSDAY DAILIES

2005-10-16T10:26:00.000-07:00

10/13/05
.

-Percent Change From the Comparable Year-Ago Evening (Thursday 10/14/04):
WB: +81, Fox: +21, ABC: - 2, CBS: - 4, UPN: -21, NBC: -25,

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Fast Affiliate Ratings

-Total Viewers:
CBS: 21.83 million, NBC: 10.49, Fox: 8.69, ABC: 5.63, WB: 5.00, UPN: 4.16

-Adults 18-49:
CBS: 7.6/20, NBC: 4.6/12, Fox: 2.7/ 7, ABC: 2.0/ 5, WB: 2.1/ 5, UPN: 1.8/ 5

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-Survivor: Guatemala Update:
Although my concern was that Survivor: Guatemala was turning in Survivor: Palau, part two, a much-needed victory by the Nakum Tribe last night means the game is officially on, and Stephenie can stop whining that she is a jinx. With "Golden Boy" Blake history, if Yaxha loses net week's Immunity Challenge, Amy could - and should - be the next to bid adieu. My pick to walk away with the cool $1 million: smarter than he looks Judd. Keep an eye on this guy!

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-Yesterday's Winners:
Survivor: Guatemala (CBS), Everybody Hates Chris (UPN), Smallville (WB), CSI (CBS), Without A Trace (CBS)

-Yesterday's Losers:
Joey (NBC), Alias (ABC), Love, Inc. (UPN), The Night Stalker (ABC), Cuts (UPN), Primetime Live (ABC)

From Programming Insider

NOT ALL HISPANICS ARE THE SAME

2005-10-12T16:18:00.000-07:00

Via Influx
The Hispanic population in the US is forecast to increase dramatically in the coming years. In California alone, Hispanics account for 33% of the population, up from 12% in 1970. The most staggering statistic is that Hispanics now account for 50% of those aged under 24 in the state.

Recent research from Scarborough identified the cities with the fastest growing Hispanic populations, those cities increasing by 30%+ over the 2001-2004 period included; Dallas (53%), Orlando (46%), Salt Lake City (43%), Phoenix (41%), Fort Myers (37%), Denver (33%), Atlanta (33%), West Palm Beach (31%) and Houston (30%).

Marketers are paying increased attention to this group, but the notion of treating them as a single entity is misguided, according to Scarborough. Its research identified 5 clusters of Hispanics that make up the population.

Young Americans- 31%

Only 24% are foreign born. They have a HHI of $60k. Only 17% prefer to speak Spanish only. Likely to be the children of the Old Ways and Pioneers.

The Pioneers- 6%

Older at 65 years, but have integrated into the American way of life (only 21% prefer to speak Spanish). They have a HHI of $50k.

Settled In- 17%

Younger than the Pioneers at 43. Have the highest HHI of all groups at $68k. Only 19% prefer to speak Spanish.

Old Ways- 17%

Traditionalists. They have been in the US for over 20 years, but 61% still prefer to speak Spanish

New Lifers- 29%

New to the US, have been in the country an average of 8 years. They are the second youngest group with an average age of 31 years. Not yet assimilated into American culture, 61% still prefer to speak Spanish.

Basically the segmentation suggests the market is split 50:50 with traditionalists vs. modernists. It will be interesting to see exactly how the New Lifers evolve; do they become more like the Old Ways group or closer to The Pioneers?

POP CULTURE EATS ITSELF

2005-10-12T16:15:00.000-07:00

Popular culture, with its assumptions of a mass audience, once provided at least the illusion of common ground. Its foundation was a large but essentially knowable range of movies, music, TV shows, and fads that most people were assumed to be familiar with.

But that foundation is buckling under the sheer weight of all the things that now qualify as pop culture -- and all the new technologies that deliver them to finely calibrated consumer niches. Today the national water cooler bubbles with competing monologues rather than inclusive dialogues.

Read More.

IF YOU BLOG IT THEY WILL COME

2005-10-12T13:51:00.000-07:00

Thank you all for your positive comments. I'm glad that Good Morning Ad Club is being read, and even happier that it is useful!